Alchatek Blog

If you are a concrete repair contractor, you may at some point want to make cold calls to gain new business. Calling on new prospects can be very frustrating if you are not used to it. Cold calling can be done by phone or in person. Before you even contact your prospect, make sure to do as much research on them as possible. Once you’ve thoroughly researched your prospect, you can make an initial contact.

In this thorough research, ask yourself how you can help their business.  What services does the contractor offer, and how are your products relevant add-on revenue streams and offerings that compliment their current operation?  If calling a distributor, know what product lines they already stock, and educate them on how your product line is complimentary to an their current partners, and why it makes sense for their internal efforts.  Successful cold-calling informs the contact of a new and exciting opportunity for them.  It does not represent a new and exciting opportunity for you.  A successful introduction will leave that person seeing you as a potential value-add partner, and not a slimy salesman.  Aim to be a business partner before a vendor.   Remember, companies see most vendor relationships on the expense side.  Business partners have more effect on the revenue side.  Ask yourself where you stand.  

Helpful tips for your first contact with a prospect:

• Stay focused on the client and not yourself.
• Make sure you plan all your questions before you make the sales call.
• Be very careful to not overwhelm your client with information.
• Listen to them and get a sense of their needs.

One of the biggest mistakes is to try and sell right away. Never attempt to sell on your first cold call. Gather as much info as you can, focus on the relationship and keep your client very relaxed. Listen to their needs and concerns. After gathering all of your info, set up a time to go back to that client and provide the answers he or she was looking for. Remember this is about the client and not you!

We at Alchemy-Spetec aim to be much more than a simple vendor for your materials and equipment. We provide robust technical, sales and marketing consulting to our customers. If you have any questions about these sales tips or any other marketing or technical information, please call us at 404-618-0438.

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Perhaps even more eloquent than e=mc2 is Isaac Newton’s Second Law of motion, F=ma. For all of those fellow physics enthusiasts out there, we all know how F=ma is the flathead screwdriver in the formula toolbox; and for good reason. The amount of Force generated by any individual object being equal to the object’s mass multiplied by the acceleration of that object has profound proofs across the universe that can also be observed in our everyday partnerships.

Take a minute to consider your own business. How much force do you have in your industry? For most large companies, a considerable amount of force is generated simply from being so big, or having an extreme amount of mass. Any acceleration is extremely forceful in the industry simply because of the mass.  But for a smaller, or less massive, company to generate the same industry force, the acceleration must be much greater. This is why successful startups and new product launches are projected to have extremely high growth rates, or very high factors of acceleration. Without considerable acceleration in a small company or new product launch, the industry force is quite small simply because their masses are so insignificant. I’m not recreating the wheel here, after all, Newton was putting this phenomenon into Law in the 17^th century. Another description of acceleration is Disruption, while another description of mass is Scaling. 

But let’s consider this regarding the partners that we choose. We are all seeking industry force. This comes in many canned phrases such as brand awareness, product adoption, market leading, etc. etc. But what we are all trying to say is that we want the market to know we’re there; that we want to be forceful in the markets in which we operate. 

So, what would Isaac Newton say if he was a business consultant in the 21^st century?  Shortly after lamenting about the shame of our youth paying more attention to the Kardashians than to Kinetics, I think he would call for the ole’ flathead, F=ma. Perhaps your organization can acquire a unique technology and give mass to their acceleration. Or maybe your unique technology needs a distribution partner with nationwide outlets giving it more mass. This may sound very simple, but how often do we see partnerships thinking that mass+mass = increased force? When in actuality, they are just cutting their acceleration in half. 

Next time you have a vendor detailing their service pitch, or you're reviewing your own pitch to prospective clients, take a minute to consider Newton’s Second Law. Who offers mass, and who offers acceleration? If you get this formula right, you’ll be on the path to creating force the way the rest of the universe does. 

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In 1927, a German physicist, Werner Heisenberg, introduced what would become the Heisenberg Uncertainty Principle. In short, his theory maintained that two very distinctive properties when examining any particle, location and momentum, could not be accurately measured at the same time. The more one knows about one value, the less it knows about the other. So how does this relate to business? 

By multiplying the deltas of position and momentum we arrive at a value that is equal to Planck’s constant/2pi. Planks constant is relevant here as it’s essentially a measure of granularity in the world around us. And there is the magic word: Granularity. How often do our Strategy teams discuss granularity? It’s turned into one of those jargon words that seem to carry more form in conversation than any function in execution. But nonetheless, everyone in Strategy wants granularity.

The physical world around us is made up of particles. You, me, the buildings we work in, and the computer screen you’re looking at; all made up of particles. So, let’s be careful on the amount of granularity that we all aim to achieve in decision making processes. The often-quoted phenomenon of analysis paralysis lies in the Uncertainty Principle. The more you examine one aspect of any given part of the physical world, products and opportunities included, the less you know about another aspect. There’s no way around this.

To find the spin of a particle, or the angular momentum, light is often shined on that particle. But true to Heisenberg’s Principle, the energy from the light makes the particle spin faster, thus harder to measure. So next time you tell your team members to ‘get more granular’, remember Heisenberg’s Uncertainty Principle. You may be far more effective by identifying an opportunity, and creating your own spin. Or taking an existing spin, and find your own location. Werner Heisenberg has well shown us that it’s not possible to strategically measure both. The more light you shine on something, the faster it spins. So be careful with how granular you get.

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"No matter how great the talent or effort, some things just take time.  You can’t produce a baby in one month by getting nine women pregnant.”
– Warren Buffet

In my career, I have never worked for the 800-pound gorilla. My 12 years have been spent pioneering brands and eating elephants one bite at a time, as a good friend of mine always says. In a lot of ways, my DNA is programmed for the daily grind required to promote a brand and climb the ladder to one day become industry-leading.  

When assuming a new role with Alchemy-Spetec, I was very intrigued by the amount of technical expertise that the team offered. Having longtime industry experience in every facet of the business is very appealing to all of us. We have all come from well-established industry brands, with many of our team members being a part of the industry-leading chemical grouting manufacturer for decades. Now two months in, it’s very clear that all of the experience in the world does not substitute for the daily grind process required to achieve company-wide goals.  

The partnership of Alchemy-Spetec will be celebrating its 1-year mark as of March, 2018. It has been an exciting time for everyone on both sides. However, a long road of specification work and project support lies ahead. One of the things I like most about the building materials industry is that it is very grounded and straight forward. There are no shortcuts in our world. The path is clearly paved for what needs to be done to create a well-known brand.

1. Develop and manufacture quality products
2. Clearly define performance benefits
3. Market products to design professionals and end-users
4. Deliver on supply chain
5. Provide top-notch on-site support
6. Repeat

There is no way to skip any of these steps other than to hustle more than the next company (who may be ahead of, or coming after, us). I’m confident that wherever you find an Alchemy-Spetec team member, you’ll find them hustling through the process outlined above. And in the event that you are unaware of our team's technical capabilities, not to worry, we are confident that you will soon work with us on a chemical grouting project. We welcome all constructive criticism to improve as we aim to be the industry-leader in chemical grouting solutions...but after all, some things just take time.   

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“There’s always a better way to do it – find it.” – Thomas Edison

Our personal brand is an app that our network uses.

It’s professional human instinct to hide behind our product line. If we lose a deal, we tell ourselves it's due to a number of variables ranging from inability to deliver on timeframe or specification, pricing constraints, etc. etc. Ask yourself how often you critically observe perhaps your most impactful brand and product: Yourself. What if your interaction with your industry was analogous to a smart phone user’s interaction with their apps? How sticky is your experience, and how often do you fix bugs?

There’s always a better way to do it. I couldn’t agree with Thomas Edison more. In this technological age, downloading applications, and updates for them, is second nature. Again, consider yourself an app with your brand being your name. How often do you release updates?

According to SaavyApps.com:

- Most successful apps release 1-4 updates a month.

- Update frequency will depend on user feedback, data, and team size.

- Most feature updates should be scoped to be no more than two weeks.

- Balance faster bug fixing updates with longer feature releases.

- Plan 2-4 updates in advance but keep attuned to market demands.

Why App Updates Matter

Although most don't know it, app updates are one of the best marketing tools app developers have at their disposal. With the number of apps people have installed on their devices today, regular updates can help an app get more mindshare relative to other apps on a device. Releasing regular updates keeps an app top of mind because it will show up in the updates list like the App Store or Google Play Store. Apple and Google also like to see app updates, especially with their major OS releases, which is why we recommend to have your app updated on major OS launch days.

Now read the paragraph above thinking of yourself as the app and updates being how you improve yourself. What updates can you share with your network (users)? Did you get your MBA, gain an industry accreditation, support a milestone project, get a promotion, or lead a successful product launch? Share these updates with your network. In my opinion, humility is one of the greatest skills one can harness to achieve goals, but it can also be detrimental if you’re hesitant to share accomplishments or self-improvements with those around you. View each accomplishment and improvement as one of your app updates. And always ask yourself when you released the last one.

In this day and age, our own personal brand is everywhere in social and professional media. People are interacting with our personal app every day. Remember that your personal brand can, and does, win and lose opportunities. Be sure to update frequently, and to share those with your end-users openly. There’s always a way to improve – find it!

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A week removed from my 12^th consecutive World of Concrete, I’m finally getting my head above water.  We all know that overwhelming feeling following a week-long tradeshow as you cut through your follow ups while juggling that full-time job you had before you went.  It can certainly be a bit stressful, but in many ways, it’s the exact jolt in the arm we need to shake us out of any year-end lull that may still be lingering.  It’s definitely 2018, and the reality of new goals is upon us all.

My 12^th show was a bit different this year.  It was my first year with a new company, and in a new role.  It was met with a bit of nervous anxiety about the conversations and interactions that lie ahead as I gel with my new colleagues and catch up with familiar faces.  The week came and went, and another week has passed, and I have now been able to reflect on my experience at the show with a clear mind.  And the only thing I can come up with is a feeling of appreciation for the industry and people we surround ourselves with in our concrete world (how fitting to coin the show World of Concrete). 

The quote below rings truer than I perhaps have ever given it credit:

“Your network is the people who want to help you, and you want to help them, and that’s really powerful.” – Reid Hoffman

All week, I was met with open hands and genuine well-wishes for myself and my new role.  Many people commenting on how small of a world it is, and how you never know where you will end up.  And after a few minutes catching up, the conversations led seamlessly into, ‘so tell me what about your products.’  I owe a big thank you to my partners from all sides of the business, including customers, distributors, and vendors, for making the industry we work in perhaps one of the best out there. 

The construction industry is for a certain type of person.  It’s a bit raw, can be rough around the edges, and certainly doesn’t require a designer suit to achieve excellence.  It’s a real industry, with real people, trying to make a decent living for their own families as well as for those with whom they partner.  So, I salute those partners who wished me, and our company, well at the show.  It is great to know that my partners want to help me, and that only makes me want to help them more, and that’s really powerful. 

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“If you don’t love something, you’re not going to go the extra mile, work the extra weekend, challenge the status quo as much.” – Steve Jobs

Who is Colt Hullander? Even if you're an experienced concrete repair industry professional, you still may not know this man by name. He started his grouting career on the contractor side directly out of high school. For the next several years, he developed key skills in the chemical grouting space with countless hours in the field lifting slabs and stabilizing soils. During these years, Colt gained priceless experience in an extremely technical process: mixing and pumping single and dual component polymer grouts through expensive multi-component proportioning equipment at high volumes to stabilize and lift very large structures in both the public and private sector. Some would say these are some of the most important skills one could have in our industry. But his commitment to his team is far more impressive.

Fast forward to Christmas weekend, 2017. Over the next four weeks, including all weekends, a typical week for Colt involved servicing field technical support, welding several custom made structures up to 10’ tall (some in aluminum!), building custom-made wood demo models with masonry block faces, designing and fabricating a custom cart for a several hundred-pound piece of equipment, and much more. Most of us would see this is a lot of work. However, the job had yet to begin.

Two weeks ago, on a Wednesday afternoon, Colt loaded up an F-350 with a 20’ trailer full of all of the above-mentioned items, and more, and left Atlanta, GA. He drove for 4 days until he reached Las Vegas on Saturday. Once there, Colt worked the entire weekend assembling an entire show display prepared for the 70,000 people that were about to come through the doors. As the Sales and Management team poured into company meetings on Monday, Colt excused himself only to return to the lot for last-minute setup well into the night-time hours. On Tuesday morning, Colt assumed his position in the booth as a live demo operator conducting live applications every 2 hours, all week long. On Friday of last week, Colt packed up all of the remaining gear and set out from Las Vegas, making the drive back to Atlanta. Three days later, Colt would be back in Atlanta, coming to work the very next day. I spoke to Colt today, and to little surprise, he was on a job-site. Colt Hullander is an Alchemy-Spetec Technical Field Services Representative, and we are very proud to have him on our team.

It’s appropriate to thank our entire team for all of their work last week at World of Concrete. Colt is certainly not the only one on our team who deserves a blog notice. And undoubtedly, many of you reading this have those teammates who went the extra mile as well. But true to the format of this People section, it was an easy choice to share the story of Colt Hullander. Well done Colt! And well done to all of those who make World of Concrete such a productive week for all attendees.

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We have launched our new application!

Finally, a polyurethane estimating calculator for slab lifting and void fill jobs.

This app is a simple, fast, and reliable way to take the guesswork out of estimating Alchemy-Spetec polyurethane slab lifting and void filling materials while prepping for a job.

Follow these steps to download and operate this app:

1. Download App
Search Alchemy-Spetec in your Apple App Store or Google Play Store to install the Poly Estimating App.

 

2. Create an Account for the App
After installing the app, create an account by clicking "Sign Up" at the bottom and following the prompts.

3. Click the Slab Lifting Material Estimator or Void Filling Material Estimator button at the bottom.

4. Select Your Product: 430, 440 or 475
Watch for the expansion rate to appear at the bottom once you've selected the product.

       

5. Input Data
Enter the square footage of the slab and number of inches the slab has settled, then press enter.

6. End Result
The final screen displays the amount of resin needed for your specific job. You will see options for slabs in which 1 side is settled, 2 sides are settled, and all sides are settled. 

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“It always seems impossible until it’s done” – Nelson Mandella

These is a tricky blog subject to connect with a broad audience.  Prioritization of principles is such a subjective topic that there really is no one way to frame it.  Principles that work for one organization may be vastly different than others, while both may be wildly successful.  Let’s examine the differences in one of the most well-discussed company principles known to us all – work hours. 

Elon Musk is commonly quoted with messages suggesting that most successful people simply put in more hours than others.  He has famously been known to work 100+ hour weeks, and suggests that if you work twice the hours of a competitor in a given year, it will take you 6 months to achieve what they do in an entire year.  Sure, this sounds idealistically simple coming from a genius with laser focused visions, but the point is well taken in concept.  And in principle it is true, you have to be willing to out-work your competition.  There are no two ways about this in anything you do.  Now, the art lies in how you outwork them.  If you implement systems modeled around efficiency, perhaps you can accomplish things in 24 hours that would previously require 48.  In theory, with efficient modeling and hard-work, your organization can even out-pace competitors working 100+ hours each week, right?  The debate around working harder or smarter is a circular one.  With the winning position going to working smart and hard. 

On the other side of this spectrum, let’s consider Richard Branson.  Branson believes in a flexible working condition in which employees can utilize technology to work from home and have unlimited leave which Virgin believes adds to an increase in their happiness and productivity.  Now, if you’re like many of us, your reality probably lies somewhere in the middle of these two extremely successful business owner approaches.  So, which the right one?  My humble belief is that it encompasses all of the topics in this blog series, People, Partners, and Products.   

Throughout 2018, you will see this common structure to the monthly blogs I post in the Conference Room Series.  We hope that you will start to notice the breakdown of People, Partners, Products, and Principle.  This should provide you with a behind-the-scenes snapshot of what we are all about at Alchemy-Spetec.  So, getting back to the question of what is the correct working hours principle?

• Find the right people. Only bring on professional adults who respect themselves and the quality of the work they produce.  And appreciate them for it. 
• Partner with like-minded companies and people up and down your vertical. Partner people are just as important as your own co-workers.  (See #1 above.)
• Know what your products do and don’t do. An experienced team with conviction of what their products do, and more importantly, what their products don’t, advances your brand with much greater strides than what over-promising ever will. 
• When #1, #2, and #3 are done correctly, work ethic Principles take care of themselves. You see, it all goes back to people.  Branson and Musk are great visionaries who create great Products, enter into the right Partnerships, and surround themselves with the best People.  Those are the Principles.  Don’t blame your business success or failure on work hours. (See #1 above.)

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“A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is” – Scott Cook

Most of us have a product line. And all of us at least have an offering.  Unless we’re in the small percentage of companies that are offering uniquely differentiated proprietary products, we also all have similar competing products.  The key word here is Product.  Just because we have competing products, does not mean that we all have similar competitors.  What’s the difference?  And why am I seemingly commoditizing all of our offerings?  Let me explain…

So much more of our inherent value as sales organizations is not in knowing what products we offer, but in knowing what the products we offer do.   Sticking to my own wheelhouse of construction chemicals, the examples of a technical rep making or breaking themselves due to technical expertise are countless.  We all know, too well, the overheard conversation of a product recommendation over-promising on functionality and/or project scope.  The over zealous sales rep quick to state, “it should work in that application.”  This is the sound of a disappointed client, upset customer, stressed rep, tarnished brand confidence, and ruined future relationship flushing down a toilet.  And all of this could be avoided with a truthful statement such as, “I don’t know”, or “I’m not confident recommending this product for this application.” 

When I started my recently new position, I jumped on a conference call with a new customer with great potential.  In this call, we discussed a specific application, and a high-ranking member of our team responded, “I wouldn’t recommend that yet, we still have a lot of testing to do.”  This was music to my ears.  I automatically knew that I was in the right place.  I’m quite confident that this sincerity only leads to more confidence from our customers, which fosters a better relationship.  And whether you know it or not, often times the end-user on the other line is just as knowledgeable on application.  They often times know the right answer, but want to see if you do too.  You’ll always get second and third chances to guess right.  But you typically never get a second chance to guess wrong.  

Be confident in your products, and what they can do.  But I genuinely believe that amateur technical support ends with what products can do, and true technical expertise starts with knowing what they can’t.  Support your products and service with conviction in both. 

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