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June 30th
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12 Noon Eastern
Generate Better Leads
Not all marketing creates profitable customers.
Gene McNaughton learned that lesson firsthand as a contractor. Some of the most expensive marketing he ever bought produced some of the worst results.
Google Ads. SEO. Facebook. Trade shows. Lead generation companies. Direct mail.
Contractors spend money on all of it. The real question is whether any of it brings in the kind of customers worth pursuing.
Learn What Works Now
The fastest-growing contractors are not always the best contractors.
They are often the best marketers.
This upcoming webinar with Gene McNaughton focuses on what is working now to help contractors generate stronger leads, attract better opportunities, and grow with more confidence.
Build Systems That Make the Phone Ring
One great marketing idea can change the trajectory of an entire business.
One strong lead source can create serious future revenue. One mistake avoided can save thousands in wasted marketing spend.
Gene will share practical insight contractors can use to sharpen lead generation, avoid bad marketing decisions, and build systems that make the phone ring.




How a Spray Foam Contractor Expanded into Higher-Margin Seawall and Stabilization Work

How a Florida Contractor Turned Sporadic Grout Work into a Scalable Revenue Stream
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How Small Operations Gained Access to Larger Opportunities and Scaled
How Lift It Rite Expanded from Residential Slab Lifting to High-Value Commercial Soil Stabilization



Water infiltrated beneath spillway slabs at a campground, eroding soil and creating voids that cracked concrete. Leaks surfaced through cracks, threatening structural integrity. 

An interior elevator pit needed for ADA retrofit in a multi‑level building, inside an old stairwell beside a load‑bearing wall on sandy soils. Conventional shoring wasn’t feasible indoors with tight footprint and headroom limits. 

A below-grade warehouse loading ramp had water infiltration at the slab-to-wall cold joint. Hydrostatic pressure forced water and sandy soil through the joint during rainfall, clogging the French drain and requiring manual removal after each storm.
