Alchatek Blog

Master the Application. Win the Work. Get Paid.

Registration Fee: $745

$50 Discount- Each Additional Participant

About Gene McNaughton

Gene McNaughton is a nationally recognized sales trainer, author, and business growth expert who has spent more than two decades helping companies improve how they sell, communicate value, and win more business.

As the creator of The Sales EDGE, Gene has trained thousands of professionals on how to stand out in competitive markets by mastering the conversations that drive buying decisions.

Gene McNaughton also founded Geobear USA, where he built the business from the ground up and led its growth from 2020 through 2024.

During that time, Gene personally sold more than $4 million in residential and commercial foundation repair projects using geopolymer solutions, gaining firsthand experience in how these projects are found, evaluated, and won.

He also documented the entire sales system—from lead generation and site evaluations to presenting solutions and closing deals—turning the process behind those $4 million in personal sales into a repeatable framework contractors can use to grow their own businesses.

On Day 2 of the Deep Lock® Spring Training, Gene will lead a special session focused on the sales side of Deep Lock®—showing contractors how to identify opportunities, present solutions, and turn Deep Lock® projects into profitable work.

Day 1: The Application Process

Master the technical foundation that allows you to confidently diagnose, design, and deliver Deep Lock® projects safely and correctly.

On Day 1, you’ll gain expert instruction on site evaluation, material selection, rig setup, and injection strategy. This is not just theory — you’ll learn the exact processes and decision-making frameworks that ensure predictable results, controlled risk, and successful project execution in both residential and commercial applications.

• How Deep Lock® works and when to specify it

• Site evaluation & diagnostics

• Material selection, rig setup, and safety essentials

• Injection patterns, pressure/flow control, and QA

• Step-by-step walkthroughs of real job scenarios

Day 2: The Sales Process

Learn how to win more Deep Lock® deals — with more margin and at higher average sales prices.

On Day 2, you’ll gain proven sales frameworks from Gene McNaughton, Sales Expert and author, who built Geobear USA from the ground up and generated over $4 million in Deep Lock® residential and commercial sales. This session goes beyond theory — you’ll learn the exact strategies, positioning, and closing techniques used to consistently secure high-value projects.

• How to find Deep Lock® opportunities

• Site evaluation & client qualification

• Estimating, scopes, and pricing essentials

• Proposal presentation, negotiation, and contracting

• Step-by-step walkthroughs of the lead to payment cycle

(Hotel rates available soon. Info sent upon registration. Daily transport from hotel to event provided.)

Master the Application. Win the Work. Get Paid.

If Paid in Full By EOD March 18th – $645
If Paid in Full March 19th or Later – $745
$50 Discount- Each Additional Participant

About Gene McNaughton

Gene McNaughton is a nationally recognized sales trainer, author, and business growth expert who has spent more than two decades helping companies improve how they sell, communicate value, and win more business.

As the creator of The Sales EDGE, Gene has trained thousands of professionals on how to stand out in competitive markets by mastering the conversations that drive buying decisions.

Gene McNaughton also founded Geobear USA, where he built the business from the ground up and led its growth from 2020 through 2024.

During that time, Gene personally sold more than $4 million in residential and commercial foundation repair projects using geopolymer solutions, gaining firsthand experience in how these projects are found, evaluated, and won.

He also documented the entire sales system—from lead generation and site evaluations to presenting solutions and closing deals—turning the process behind those $4 million in personal sales into a repeatable framework contractors can use to grow their own businesses.

On Day 2 of the Deep Lock® Spring Training, Gene will lead a special session focused on the sales side of Deep Lock®—showing contractors how to identify opportunities, present solutions, and turn Deep Lock® projects into profitable work.

Day 1: The Application Process

Master the technical foundation that allows you to confidently diagnose, design, and deliver Deep Lock® projects safely and correctly.

On Day 1, you’ll gain expert instruction on site evaluation, material selection, rig setup, and injection strategy. This is not just theory — you’ll learn the exact processes and decision-making frameworks that ensure predictable results, controlled risk, and successful project execution in both residential and commercial applications.

• How Deep Lock® works and when to specify it

• Site evaluation & diagnostics

• Material selection, rig setup, and safety essentials

• Injection patterns, pressure/flow control, and QA

• Step-by-step walkthroughs of real job scenarios

Day 2: The Sales Process

Learn how to win more Deep Lock® deals — with more margin and at higher average sales prices.

On Day 2, you’ll gain proven sales frameworks from Gene McNaughton, Sales Expert and author, who built Geobear USA from the ground up and generated over $4 million in Deep Lock® residential and commercial sales. This session goes beyond theory — you’ll learn the exact strategies, positioning, and closing techniques used to consistently secure high-value projects.

• How to find Deep Lock® opportunities

• Site evaluation & client qualification

• Estimating, scopes, and pricing essentials

• Proposal presentation, negotiation, and contracting

• Step-by-step walkthroughs of the lead to payment cycle

(Hotel rates available soon. Info sent upon registration. Daily transport from hotel to event provided.)

Master the Application. Win the Work. Get Paid.

If Paid in Full By EOD March 18th – $645
If Paid in Full March 19th or Later – $745
$50 Discount- Each Additional Participant

Day 1: The Application Process

Master the technical foundation that allows you to confidently diagnose, design, and deliver Deep Lock® projects safely and correctly.

On Day 1, you’ll gain expert instruction on site evaluation, material selection, rig setup, and injection strategy. This is not just theory — you’ll learn the exact processes and decision-making frameworks that ensure predictable results, controlled risk, and successful project execution in both residential and commercial applications.

• How Deep Lock® works and when to specify it

• Site evaluation & diagnostics

• Material selection, rig setup, and safety essentials

• Injection patterns, pressure/flow control, and QA

• Step-by-step walkthroughs of real job scenarios

Day 2: The Sales Process

Learn how to win more Deep Lock® deals — with more margin and at higher average sales prices.

On Day 2, you’ll gain proven sales frameworks from Gene McNaughton, Sales Expert and author, who built Geobear USA from the ground up and generated over $4 million in Deep Lock® residential and commercial sales. This session goes beyond theory — you’ll learn the exact strategies, positioning, and closing techniques used to consistently secure high-value projects.

• How to find Deep Lock® opportunities

• Site evaluation & client qualification

• Estimating, scopes, and pricing essentials

• Proposal presentation, negotiation, and contracting

• Step-by-step walkthroughs of the lead to payment cycle

(Hotel rates available soon. Info sent upon registration. Daily transport from hotel to event provided.)

Master the Application. Win the Work. Get Paid.

If Paid in Full By EOD March 18th – $645
If Paid in Full March 19th or Later – $745
$50 Discount- Each Additional Participant

Day 1: The Application Process

Master the technical foundation that allows you to confidently diagnose, design, and deliver Deep Lock® projects safely and correctly.

On Day 1, you’ll gain expert instruction on site evaluation, material selection, rig setup, and injection strategy. This is not just theory — you’ll learn the exact processes and decision-making frameworks that ensure predictable results, controlled risk, and successful project execution in both residential and commercial applications.

• How Deep Lock® works and when to specify it

• Site evaluation & diagnostics

• Material selection, rig setup, and safety essentials

• Injection patterns, pressure/flow control, and QA

• Step-by-step walkthroughs of real job scenarios

Day 2: The Sales Process

Learn how to win more Deep Lock® deals — with more margin and at higher average sales prices.

On Day 2, you’ll gain proven sales frameworks from Gene McNaughton, Sales Expert and author, who built Geobear USA from the ground up and generated over $4 million in Deep Lock® residential and commercial sales. This session goes beyond theory — you’ll learn the exact strategies, positioning, and closing techniques used to consistently secure high-value projects.

• How to find Deep Lock® opportunities

• Site evaluation & client qualification

• Estimating, scopes, and pricing essentials

• Proposal presentation, negotiation, and contracting

• Step-by-step walkthroughs of the lead to payment cycle

(Hotel rates available soon. Info sent upon registration. Daily transport from hotel to event provided.)

Essential Details

Dates/Pricing (Discount Deadline Extended!)

Geotechnical Masterclass: March 25th - 27th, 2025

$695.00
This is special pricing for all who register before the end of the day, March 2nd. $745 March 3rd and later. ($50 discount for each additional participant.)

Location

Atlanta, GA

Discount

$50 discount for each additional participant.

Geotechnical Masterclass

Elevate your geotechnical expertise with our comprehensive masterclass covering cutting-edge techniques and solutions. Master:

• Polyurethane Concrete Leveling for sunken slabs
• Polyurethane Soil Stabilization for various soil types
• Geotechnical Testing with precision
• Deep Lock® soil stabilization procedures

Why Attend?

• Gain Hands-On Experience with state-of-the-art equipment
• Learn From Industry-Leading Experts with decades of experience
• Network with Peers and potential collaborators
• Boost Your Company’s Market Reach and capabilities

Consider the low cost of training vs. the high cost of job screw-ups and missed opportunities.

Transitioning from routine geotechnical work to more complex and high-stakes infrastructure and large-scale construction projects represents a significant growth opportunity for your career and business. Get the advanced skills and critical insights needed to tackle challenging projects and succeed in competitive markets confidently.

Join us for this transformative Geotechnical Masterclass. We’ll equip you with the knowledge and techniques to excel across all geotechnical project types.

Essential Details

Dates/Pricing

Geotechnical Masterclass: March 25th - 27th, 2025

$695.00
This is special pricing for all who register before the end of the day, February 25th. $745 February 26th and later. ($50 discount for each additional participant.)

Location

Atlanta, GA

Discount

$50 discount for each additional participant.

Geotechnical Masterclass

Elevate your geotechnical expertise with our comprehensive masterclass covering cutting-edge techniques and solutions. Master:

• Polyurethane Concrete Leveling for sunken slabs
• Polyurethane Soil Stabilization for various soil types
• Geotechnical Testing with precision
• Deep Lock® soil stabilization procedures

Why Attend?

• Gain Hands-On Experience with state-of-the-art equipment
• Learn From Industry-Leading Experts with decades of experience
• Network with Peers and potential collaborators
• Boost Your Company’s Market Reach and capabilities

Consider the low cost of training vs. the high cost of job screw-ups and missed opportunities.

Transitioning from routine geotechnical work to more complex and high-stakes infrastructure and large-scale construction projects represents a significant growth opportunity for your career and business. Get the advanced skills and critical insights needed to tackle challenging projects and succeed in competitive markets confidently.

Join us for this transformative Geotechnical Masterclass. We’ll equip you with the knowledge and techniques to excel across all geotechnical project types.

Essential Details

Dates/Pricing

Geotechnical Masterclass: March 25th - 27th, 2025

$695.00
This is special pricing for all who register before the end of day, February 25th. $745 February 26th and later. ($50 discount for each additional participant.)

Location

To Be Determined
(in Georgia)

Discount

$50 discount for each additional participant.

Geotechnical Masterclass

Elevate your geotechnical expertise with our comprehensive masterclass covering cutting-edge techniques and solutions. Master:

• Polyurethane Concrete Leveling for sunken slabs
• Polyurethane Soil Stabilization for various soil types
• Geotechnical Testing with precision
• Deep Lock® soil stabilization procedures

Why Attend?

• Gain Hands-On Experience with state-of-the-art equipment
• Learn From Industry-Leading Experts with decades of experience
• Network with Peers and potential collaborators
• Boost Your Company’s Market Reach and capabilities

Consider the low cost of training vs. the high cost of job screw-ups and missed opportunities.

Transitioning from routine geotechnical work to more complex and high-stakes infrastructure and large-scale construction projects represents a significant growth opportunity for your career and business. Get the advanced skills and critical insights needed to tackle challenging projects and succeed in competitive markets confidently.

Join us for this transformative Geotechnical Masterclass. We’ll equip you with the knowledge and techniques to excel across all geotechnical project types.

Essential Details

Dates/Pricing

Geotechnical Masterclass: November 12th-14th, 2024 – $745.00

Location

Atlanta, GA

Discount

$50 discount for each additional participant.

Geotechnical Masterclass

Elevate your geotechnical expertise with our comprehensive masterclass covering cutting-edge techniques and solutions. Master:

• Polyurethane Concrete Leveling for sunken slabs
• Polyurethane Soil Stabilization for various soil types
• Geotechnical Testing with precision
• Deep Lock® soil stabilization procedures

Why Attend?

• Gain Hands-On Experience with state-of-the-art equipment
• Learn From Industry-Leading Experts with decades of experience
• Network with Peers and potential collaborators
• Boost Your Company’s Market Reach and capabilities

Consider the low cost of training vs. the high cost of job screw-ups and missed opportunities.

Transitioning from routine geotechnical work to more complex and high-stakes infrastructure and large-scale construction projects represents a significant growth opportunity for your career and business. Get the advanced skills and critical insights needed to tackle challenging projects and succeed in competitive markets confidently.

Join us for this transformative Geotechnical Masterclass. We’ll equip you with the knowledge and techniques to excel across all geotechnical project types.

Essential Details

Dates/Pricing

Geotechnical Masterclass: November 12th-14th, 2024 – $695.00
(Special pricing for all who register before October 7th at 5pm Eastern. $745 after.)

Location

To Be Determined
(in Georgia)

Discount

$50 discount for each additional participant.

Geotechnical Masterclass

Elevate your geotechnical expertise with our comprehensive masterclass covering cutting-edge techniques and solutions. Master:

• Polyurethane Concrete Leveling for sunken slabs
• Polyurethane Soil Stabilization for various soil types
• Geotechnical Testing with precision
• Deep Lock® soil stabilization procedures

Why Attend?

• Gain Hands-On Experience with state-of-the-art equipment
• Learn From Industry-Leading Experts with decades of experience
• Network with Peers and potential collaborators
• Boost Your Company’s Market Reach and capabilities

Consider the low cost of training vs. the high cost of job screw-ups and missed opportunities.

Transitioning from routine geotechnical work to more complex and high-stakes infrastructure and large-scale construction projects represents a significant growth opportunity for your career and business. Get the advanced skills and critical insights needed to tackle challenging projects and succeed in competitive markets confidently.

Join us for this transformative Geotechnical Masterclass. We’ll equip you with the knowledge and techniques to excel across all geotechnical project types.

Essential Details

Dates/Pricing

Geotechnical Masterclass: November 12th-14th, 2024 – $695.00
(Special pricing for all who register before the end of September. $745 October 1st and later.)

Location

To Be Determined
(in Georgia)

Discount

$50 discount for each additional participant.

Geotechnical Masterclass

Elevate your geotechnical expertise with our comprehensive masterclass covering cutting-edge techniques and solutions. Master:

• Polyurethane Concrete Leveling for sunken slabs
• Polyurethane Soil Stabilization for various soil types
• Geotechnical Testing with precision
• Deep Lock® soil stabilization procedures

Why Attend?

• Gain Hands-On Experience with state-of-the-art equipment
• Learn From Industry-Leading Experts with decades of experience
• Network with Peers and potential collaborators
• Boost Your Company’s Market Reach and capabilities

Consider the low cost of training vs. the high cost of job screw-ups and missed opportunities.

Transitioning from routine geotechnical work to more complex and high-stakes infrastructure and large-scale construction projects represents a significant growth opportunity for your career and business. Get the advanced skills and critical insights needed to tackle challenging projects and succeed in competitive markets confidently.

Join us for this transformative Geotechnical Masterclass. We’ll equip you with the knowledge and techniques to excel across all geotechnical project types.