Alchatek Blog

Master the Application. Win the Work. Get Paid.

Registration Fee: $745

$50 Discount- Each Additional Participant

About Gene McNaughton

Gene McNaughton is a nationally recognized sales trainer, author, and business growth expert who has spent more than two decades helping companies improve how they sell, communicate value, and win more business.

As the creator of The Sales EDGE, Gene has trained thousands of professionals on how to stand out in competitive markets by mastering the conversations that drive buying decisions.

Gene McNaughton also founded Geobear USA, where he built the business from the ground up and led its growth from 2020 through 2024.

During that time, Gene personally sold more than $4 million in residential and commercial foundation repair projects using geopolymer solutions, gaining firsthand experience in how these projects are found, evaluated, and won.

He also documented the entire sales system—from lead generation and site evaluations to presenting solutions and closing deals—turning the process behind those $4 million in personal sales into a repeatable framework contractors can use to grow their own businesses.

On Day 2 of the Deep Lock® Spring Training, Gene will lead a special session focused on the sales side of Deep Lock®—showing contractors how to identify opportunities, present solutions, and turn Deep Lock® projects into profitable work.

Day 1: The Application Process

Master the technical foundation that allows you to confidently diagnose, design, and deliver Deep Lock® projects safely and correctly.

On Day 1, you’ll gain expert instruction on site evaluation, material selection, rig setup, and injection strategy. This is not just theory — you’ll learn the exact processes and decision-making frameworks that ensure predictable results, controlled risk, and successful project execution in both residential and commercial applications.

• How Deep Lock® works and when to specify it

• Site evaluation & diagnostics

• Material selection, rig setup, and safety essentials

• Injection patterns, pressure/flow control, and QA

• Step-by-step walkthroughs of real job scenarios

Day 2: The Sales Process

Learn how to win more Deep Lock® deals — with more margin and at higher average sales prices.

On Day 2, you’ll gain proven sales frameworks from Gene McNaughton, Sales Expert and author, who built Geobear USA from the ground up and generated over $4 million in Deep Lock® residential and commercial sales. This session goes beyond theory — you’ll learn the exact strategies, positioning, and closing techniques used to consistently secure high-value projects.

• How to find Deep Lock® opportunities

• Site evaluation & client qualification

• Estimating, scopes, and pricing essentials

• Proposal presentation, negotiation, and contracting

• Step-by-step walkthroughs of the lead to payment cycle

(Hotel rates available soon. Info sent upon registration. Daily transport from hotel to event provided.)

Master the Application.
Win the Work. Get Paid.

April 8th & 9th

If Paid in Full By EOD March 18th – $645
If Paid in Full March 19th or Later – $745
$50 Discount- Each Additional Participant 

Hello! I'm Gene McNaughton. I founded Geobear USA, where I built the business from the ground up and led its growth from 2020 through 2024.

During that time, I personally sold more than $4 million in residential and commercial foundation repair projects using geopolymer solutions, gaining firsthand experience in how these projects are found, evaluated, and won.

I also documented the entire sales system—from lead generation and site evaluations to presenting solutions and closing deals—turning the process behind those $4 million in personal sales into a repeatable framework contractors can use to grow their own businesses.

 Join me at Deep Lock® Training on April 8th & 9th to learn more... 

A Deeper Look

Complex products don’t require complex selling.
They require disciplined training.

When I was building Geobear, we sold geotechnical solutions.
Foundation stabilization.
Soil remediation.
Structural lifting.

Not exactly impulse buys.
Big-dollar decisions for homeowners, and none of it covered by insurance.  Cash money.

And here’s what I realized early:
It wasn’t the technical detail of the product that made selling difficult.
It was learning to explain it in language the buyers could understand.

90% of the people I worked with knew absolutely nothing about soil, settlement, clay soil issues, etc.

They knew that their house was settling/dropping, and the more it move the bigger the cracks on their walls and floor got.

Before I trained anyone, I mastered the sales process myself.

I refined:
How we screened leads.
How we converted opportunities into meetings.
How we ran discovery.
How we presented findings.
How we asked for the business.
How we increased average sales price.

Once my own conversions were strong, I documented every step.

Then I taught my team one principle:
“Just move the deal to the next step.”

Not:
“How much can we sell this for?”

But:
Do they have a real problem?
Can we solve it?
Is there urgency?
What’s the next step?

That mindset changed everything.

Here’s how I trained them:
First, they shadowed me.
They watched what “good” looked like.
Then we debriefed.
I let them critique me.
Then they ran the meeting.
I observed.
I coached immediately.

They repeated it until they mastered it.

No one moved to presentations until they could run a flawless first meeting.

No one presented pricing until they could present findings to me first.

No one closed until they practised closing multiple times internally.

Step by step.
Rep after rep.
Process before product.

Most companies throw new hires into the field and say,
“Go get ’em.”

That’s not training.
That’s hope.

Complex products don’t require smarter people.

They require:
A documented process.
Clear stage definitions.
Repetition.
Immediate coaching.

Mastery before advancement.
Selling isn't knowing everything about the product.

It’s knowing exactly what to do next.

If you had to audit your team today, which step of your sales process is weakest?

Let's discuss at Deep Lock® Training - April 8th & 9th, 2026!

Day 1: The Application Process

Master the technical foundation that allows you to confidently diagnose, design, and deliver Deep Lock® projects safely and correctly.

On Day 1, you’ll gain expert instruction on site evaluation, material selection, rig setup, and injection strategy. This is not just theory — you’ll learn the exact processes and decision-making frameworks that ensure predictable results, controlled risk, and successful project execution in both residential and commercial applications.

• How Deep Lock® works and when to specify it
• Site evaluation & diagnostics
• Material selection, rig setup, and safety essentials
• Injection patterns, pressure/flow control, and QA
• Step-by-step walkthroughs of real job scenarios

Day 2: The Sales Process

Learn how to win more Deep Lock® deals — with more margin and at higher average sales prices.

On Day 2, you’ll gain proven sales frameworks from Gene McNaughton, Sales Expert and author, who built Geobear USA from the ground up and generated over $4 million in Deep Lock® residential and commercial sales. This session goes beyond theory — you’ll learn the exact strategies, positioning, and closing techniques used to consistently secure high-value projects.

• How to find Deep Lock® opportunities
• Site evaluation & client qualification
• Estimating, scopes, and pricing essentials
• Proposal presentation, negotiation, and contracting
• Step-by-step walkthroughs of the lead to payment cycle

(Discounted hotel rates available. Daily transport from hotel to event provided.)

Master the Application. Win the Work. Get Paid.

If Paid in Full By EOD March 18th – $645
If Paid in Full March 19th or Later – $745
$50 Discount- Each Additional Participant

About Gene McNaughton

Gene McNaughton is a nationally recognized sales trainer, author, and business growth expert who has spent more than two decades helping companies improve how they sell, communicate value, and win more business.

As the creator of The Sales EDGE, Gene has trained thousands of professionals on how to stand out in competitive markets by mastering the conversations that drive buying decisions.

Gene McNaughton also founded Geobear USA, where he built the business from the ground up and led its growth from 2020 through 2024.

During that time, Gene personally sold more than $4 million in residential and commercial foundation repair projects using geopolymer solutions, gaining firsthand experience in how these projects are found, evaluated, and won.

He also documented the entire sales system—from lead generation and site evaluations to presenting solutions and closing deals—turning the process behind those $4 million in personal sales into a repeatable framework contractors can use to grow their own businesses.

On Day 2 of the Deep Lock® Spring Training, Gene will lead a special session focused on the sales side of Deep Lock®—showing contractors how to identify opportunities, present solutions, and turn Deep Lock® projects into profitable work.

Day 1: The Application Process

Master the technical foundation that allows you to confidently diagnose, design, and deliver Deep Lock® projects safely and correctly.

On Day 1, you’ll gain expert instruction on site evaluation, material selection, rig setup, and injection strategy. This is not just theory — you’ll learn the exact processes and decision-making frameworks that ensure predictable results, controlled risk, and successful project execution in both residential and commercial applications.

• How Deep Lock® works and when to specify it

• Site evaluation & diagnostics

• Material selection, rig setup, and safety essentials

• Injection patterns, pressure/flow control, and QA

• Step-by-step walkthroughs of real job scenarios

Day 2: The Sales Process

Learn how to win more Deep Lock® deals — with more margin and at higher average sales prices.

On Day 2, you’ll gain proven sales frameworks from Gene McNaughton, Sales Expert and author, who built Geobear USA from the ground up and generated over $4 million in Deep Lock® residential and commercial sales. This session goes beyond theory — you’ll learn the exact strategies, positioning, and closing techniques used to consistently secure high-value projects.

• How to find Deep Lock® opportunities

• Site evaluation & client qualification

• Estimating, scopes, and pricing essentials

• Proposal presentation, negotiation, and contracting

• Step-by-step walkthroughs of the lead to payment cycle

(Hotel rates available soon. Info sent upon registration. Daily transport from hotel to event provided.)

Master the Application. Win the Work. Get Paid.

If Paid in Full By EOD March 18th – $645
If Paid in Full March 19th or Later – $745
$50 Discount- Each Additional Participant

Day 1: The Application Process

Master the technical foundation that allows you to confidently diagnose, design, and deliver Deep Lock® projects safely and correctly.

On Day 1, you’ll gain expert instruction on site evaluation, material selection, rig setup, and injection strategy. This is not just theory — you’ll learn the exact processes and decision-making frameworks that ensure predictable results, controlled risk, and successful project execution in both residential and commercial applications.

• How Deep Lock® works and when to specify it

• Site evaluation & diagnostics

• Material selection, rig setup, and safety essentials

• Injection patterns, pressure/flow control, and QA

• Step-by-step walkthroughs of real job scenarios

Day 2: The Sales Process

Learn how to win more Deep Lock® deals — with more margin and at higher average sales prices.

On Day 2, you’ll gain proven sales frameworks from Gene McNaughton, Sales Expert and author, who built Geobear USA from the ground up and generated over $4 million in Deep Lock® residential and commercial sales. This session goes beyond theory — you’ll learn the exact strategies, positioning, and closing techniques used to consistently secure high-value projects.

• How to find Deep Lock® opportunities

• Site evaluation & client qualification

• Estimating, scopes, and pricing essentials

• Proposal presentation, negotiation, and contracting

• Step-by-step walkthroughs of the lead to payment cycle

(Hotel rates available soon. Info sent upon registration. Daily transport from hotel to event provided.)

Master the Application. Win the Work. Get Paid.

If Paid in Full By EOD March 18th – $645
If Paid in Full March 19th or Later – $745
$50 Discount- Each Additional Participant

Day 1: The Application Process

Master the technical foundation that allows you to confidently diagnose, design, and deliver Deep Lock® projects safely and correctly.

On Day 1, you’ll gain expert instruction on site evaluation, material selection, rig setup, and injection strategy. This is not just theory — you’ll learn the exact processes and decision-making frameworks that ensure predictable results, controlled risk, and successful project execution in both residential and commercial applications.

• How Deep Lock® works and when to specify it

• Site evaluation & diagnostics

• Material selection, rig setup, and safety essentials

• Injection patterns, pressure/flow control, and QA

• Step-by-step walkthroughs of real job scenarios

Day 2: The Sales Process

Learn how to win more Deep Lock® deals — with more margin and at higher average sales prices.

On Day 2, you’ll gain proven sales frameworks from Gene McNaughton, Sales Expert and author, who built Geobear USA from the ground up and generated over $4 million in Deep Lock® residential and commercial sales. This session goes beyond theory — you’ll learn the exact strategies, positioning, and closing techniques used to consistently secure high-value projects.

• How to find Deep Lock® opportunities

• Site evaluation & client qualification

• Estimating, scopes, and pricing essentials

• Proposal presentation, negotiation, and contracting

• Step-by-step walkthroughs of the lead to payment cycle

(Hotel rates available soon. Info sent upon registration. Daily transport from hotel to event provided.)

Attention Geotech Professionals!

Alchatek is exhibiting at the DFI 50 conference in Nashville.

Where: Gaylord Opryland Resort & Convention Center

When: October 20-23, 2025

Click Here for Registration Info

Visit us at Booth 227 to explore our advanced polymer solutions, including single and two-component polyurethanes for soil stabilization, groundwater control, and deep foundation support, addressing challenges like unstable slopes, soft ground, and deep excavation shoring for geotechnical projects.

Learn How Alchatek Helps You

At Booth 227, you can meet with our experts to learn how Alchatek empowers your geotechnical projects with cutting-edge technologies.

We support geotech professionals in three key ways:

• Innovative Polymer Solutions: Our advanced polyurethane grouts and foams provide robust solutions for curtain grouting, point grouting, and ground improvement, ensuring stability for slopes, excavations, and deep foundations.
• Expert Technical Support: We offer comprehensive training and ongoing assistance, leveraging our proven track record with industry leaders to optimize your project outcomes.
• Environmentally Safe Materials: Our NSF/ANSI/CAN 61-certified, chemically inert polymers ensure safety and compliance in sensitive environmental areas.

Want more information on Alchatek products?

A property in Atlanta featured a multi-level parking structure with a split-level design. The upper-level parking area began showing signs of significant distress, with visible cracking and pavement deterioration. Investigation revealed that soil was actively migrating through a lower retaining wall of the parking structure, creating voids behind the wall and compromising support for the pavement above. The color change in the asphalt surface clearly marked the affected area, and the problem was getting progressively worse, posing both functional and safety concerns for vehicles using the facility.

Initial Assessment

Engineers determined that soil was passing through the precast concrete retaining wall that separated the lower parking level from the surrounding earth. Testing revealed substantial voids had formed behind the wall, primarily involving clay soils that had become soft and unstable. While the wall itself remained structurally sound, the continued migration of soil threatened to create more significant issues if left untreated. Traditional repair methods would have required extensive excavation and potential wall replacement, a prohibitively disruptive and expensive approach for an active parking facility. The challenge was stabilizing the soil and filling the voids without impeding parking operations.

Proposed Solution

Alchatek recommended using two-component polyurethane foam (AP Lift 475) to stabilize the soil and fill the voids behind the wall. This material was selected specifically because of its high compressive strength and ability to effectively fill large voids in clay soil conditions. Since the wall was precast concrete and structurally sound, there was no concern about the polyurethane's strength pushing or damaging the wall. The expansive properties of the material would ensure complete penetration into irregular void spaces, while its closed-cell structure would prevent future water migration that could cause additional soil loss. This approach would stabilize the subsurface conditions without requiring excavation or disrupting the facility's operations.

Procedures

1. Established a precise injection grid with tighter three-foot spacing in the first row close to the wall and slightly wider spacing in the second row.
2. Drove injection pipes through the soil to reach the void areas behind the wall.
3. Injected approximately 15 pounds of two-component polyurethane every 1.5 feet vertically, ensuring complete filling from bottom to top.
4. A hydraulic pipe puller was used to extract injection pipes during material placement for controlled distribution.
5. Monitored for any structural movement throughout the process using zip levels and dial indicators to prevent over-pressurization.
6. Injected material systematically across the affected area, adjusting quantities based on observed soil conditions.

Results

The project successfully halted soil migration through the retaining wall and stabilized the pavement above. The two-component polyurethane effectively filled all voids while creating a waterproof barrier to prevent future erosion. Most importantly, the solution eliminated the need for disruptive and costly excavation, allowing the parking structure to remain operational throughout the repair process. Post-treatment monitoring showed complete stabilization with no further signs of settlement or cracking in the pavement. The property owner avoided significant reconstruction costs that would have been incurred with traditional methods, while also preventing potential revenue loss from parking facility closure. This case demonstrates how polymer injection technology can provide effective structural solutions with minimal operational impact, a key consideration for commercial property remediation.

Want more information on geotech materials and equipment?

Attention Geotech Professionals!

Alchatek is exhibiting at the DFI S3: Slopes, Support and Stabilization Conference.

Where: Madison Marriott West in Madison, Wisconsin

When: August 5–7, 2025

Click Here for Registration Info

Visit us at Booth 302 to explore our advanced polymer solutions, including single and two-component polyurethanes for soil stabilization, groundwater control, and deep foundation support, addressing challenges like unstable slopes, soft ground, and deep excavation shoring for geotechnical projects.

Learn How Alchatek Helps You

At Booth 302, you can meet with our experts to learn how Alchatek empowers your geotechnical projects with cutting-edge technologies.

We support geotech professionals in three key ways:

• Innovative Polymer Solutions: Our advanced polyurethane grouts and foams provide robust solutions for curtain grouting, point grouting, and ground improvement, ensuring stability for slopes, excavations, and deep foundations.
• Expert Technical Support: We offer comprehensive training and ongoing assistance, leveraging our proven track record with industry leaders to optimize your project outcomes.
• Environmentally Safe Materials: Our NSF/ANSI/CAN 61-certified, chemically inert polymers ensure safety and compliance in sensitive environmental areas.

Want more information on Alchatek products?

Attention Engineers!

Alchatek is exhibiting at the International Conference on Transportation & Development and the International Airfield & Highway Pavements Conference, held at the Renaissance Phoenix Glendale Hotel & Conference Center, 9495 Entertainment Boulevard, Glendale, Arizona 85305, from June 8–11, 2025. Visit us at Booth 201 to explore our advanced polymer solutions, including two-component structural polyurethanes for concrete leveling and void fill and one-component polyurethanes for soil stabilization and leak seal, addressing infrastructure challenges like cracked pavement, sinking slabs, leaking culverts, and unstable soil for DOT and airport projects.

Learn How Alchatek Helps You

At Booth 201, you can meet with our experts to learn how Alchatek supports your infrastructure initiatives with our environmentally friendly NSF/ANSI/CAN 61-certified technologies.

We benefit engineers in three key ways:

• Connections with Experienced Contractors: We partner you with skilled, vetted contractors trained in our advanced polymer solutions for high-quality project execution.
• PDH Credit Lunch and Learn Presentations: We offer in-office presentations providing Professional Development Hours (PDH) credits, equipping your team with the latest geotechnical and infrastructure repair techniques.
• Assistance with Project Specifications: Our experts collaborate to develop precise, project-specific specifications, ensuring compliance and optimal performance.

Want more information on Alchatek products?

Essential Details

Dates/Pricing (Discount Deadline Extended!)

Geotechnical Masterclass: March 25th - 27th, 2025

$695.00
This is special pricing for all who register before the end of the day, March 2nd. $745 March 3rd and later. ($50 discount for each additional participant.)

Location

Atlanta, GA

Discount

$50 discount for each additional participant.

Geotechnical Masterclass

Elevate your geotechnical expertise with our comprehensive masterclass covering cutting-edge techniques and solutions. Master:

• Polyurethane Concrete Leveling for sunken slabs
• Polyurethane Soil Stabilization for various soil types
• Geotechnical Testing with precision
• Deep Lock® soil stabilization procedures

Why Attend?

• Gain Hands-On Experience with state-of-the-art equipment
• Learn From Industry-Leading Experts with decades of experience
• Network with Peers and potential collaborators
• Boost Your Company’s Market Reach and capabilities

Consider the low cost of training vs. the high cost of job screw-ups and missed opportunities.

Transitioning from routine geotechnical work to more complex and high-stakes infrastructure and large-scale construction projects represents a significant growth opportunity for your career and business. Get the advanced skills and critical insights needed to tackle challenging projects and succeed in competitive markets confidently.

Join us for this transformative Geotechnical Masterclass. We’ll equip you with the knowledge and techniques to excel across all geotechnical project types.