Alchatek Blog

Key Details

• April 30th

• 12 Noon Eastern

• Admission is FREE

Attract Better Customers

For polyurethane geotechnical and leak seal contractors, not all jobs are created equal. The difference between staying busy and actually growing profitably comes down to the quality of work you attract. Many contractors get stuck chasing low-margin jobs, when the real opportunity lies in positioning your business to win higher-value projects. This upcoming webinar with Gene McNaughton—former contractor and founder of a multi-million dollar geotechnical company—dives into how to consistently attract better clients and more profitable opportunities.

Improve Your Close Rate and Win More Work

Landing better leads is only part of the equation—you also need to close them. In today’s market, contractors who refine their sales process outperform those who rely on estimates alone. This session breaks down proven strategies to improve your close rate, communicate value effectively, and stand out in competitive bids. Whether you’re focused on soil stabilization, concrete repair, or leak sealing, these insights are designed to help you convert more of the opportunities already in front of you.

Increase Project Size and Overall Profitability

Scaling a contracting business isn’t about doing more jobs—it’s about doing better ones. By identifying hidden potential in projects and expanding your scope, you can dramatically increase your average job size and overall profit. Gene will share real-world lessons from building and growing a successful geotechnical company, giving you a clear path to move beyond small jobs and into higher-margin work.

Save Your Spot Today!

A Sold-Out Training Experience

We recently wrapped up a sold-out Deep Lock® Training—two days packed with hands-on learning, live demos, and real-world application. Contractors got a front-row seat to both the technical process and the sales strategy behind winning more Deep Lock® work. Watch the embedded video to see highlights from the classroom, jobsite, and everything in between.

Learning from the Field—and the Experts

One of the biggest highlights was the addition of sales expert Gene McNaughton, who led sessions on how to identify opportunities, communicate value, and close more work. Combined with Alchatek’s technical training, contractors walked away with a clearer path to growing both their capabilities and their business. As you’ll hear in the video, even experienced contractors found new insights—from hands-on techniques to better ways to approach customers and projects.

If you missed this session, you won’t want to miss the next one.

Get Notified for Upcoming Trainings

If you’re interested in attending a future session, the best next step is to sign up for notifications. You’ll get early access to new training dates, locations, and registration before they’re publicly announced.

Spring 2026 Deep Lock Training Sold Out — Join the Waitlist for What’s Next 

We’re excited to share that our Spring 2026 Deep Lock Training is officially sold out.

The response this season has been incredible—and it reinforces what we’re seeing across the industry: contractors are actively looking to expand their capabilities, take on more complex projects, and unlock new revenue streams.

For those who secured a spot, you’re in for an intensive, hands-on experience focused on real-world application and expert sales guidance. We’re looking forward to working alongside you.

Didn’t Get a Spot? You’re Not Alone

Due to high demand, we filled every seat faster than expected. If you missed this session, don’t worry—this is just the beginning.

We’re already planning future training events, and we want to make sure you’re first in line when registration opens.

Get Notified for Upcoming Trainings

If you’re interested in attending a future session, the best next step is to sign up for notifications. You’ll get early access to new training dates, locations, and registration before they’re publicly announced.

Master the Application. Win the Work. Get Paid.

Registration Fee: $745

$50 Discount- Each Additional Participant

About Gene McNaughton

Gene McNaughton is a nationally recognized sales trainer, author, and business growth expert who has spent more than two decades helping companies improve how they sell, communicate value, and win more business.

As the creator of The Sales EDGE, Gene has trained thousands of professionals on how to stand out in competitive markets by mastering the conversations that drive buying decisions.

Gene McNaughton also founded Geobear USA, where he built the business from the ground up and led its growth from 2020 through 2024.

During that time, Gene personally sold more than $4 million in residential and commercial foundation repair projects using geopolymer solutions, gaining firsthand experience in how these projects are found, evaluated, and won.

He also documented the entire sales system—from lead generation and site evaluations to presenting solutions and closing deals—turning the process behind those $4 million in personal sales into a repeatable framework contractors can use to grow their own businesses.

On Day 2 of the Deep Lock® Spring Training, Gene will lead a special session focused on the sales side of Deep Lock®—showing contractors how to identify opportunities, present solutions, and turn Deep Lock® projects into profitable work.

Day 1: The Application Process

Master the technical foundation that allows you to confidently diagnose, design, and deliver Deep Lock® projects safely and correctly.

On Day 1, you’ll gain expert instruction on site evaluation, material selection, rig setup, and injection strategy. This is not just theory — you’ll learn the exact processes and decision-making frameworks that ensure predictable results, controlled risk, and successful project execution in both residential and commercial applications.

• How Deep Lock® works and when to specify it

• Site evaluation & diagnostics

• Material selection, rig setup, and safety essentials

• Injection patterns, pressure/flow control, and QA

• Step-by-step walkthroughs of real job scenarios

Day 2: The Sales Process

Learn how to win more Deep Lock® deals — with more margin and at higher average sales prices.

On Day 2, you’ll gain proven sales frameworks from Gene McNaughton, Sales Expert and author, who built Geobear USA from the ground up and generated over $4 million in Deep Lock® residential and commercial sales. This session goes beyond theory — you’ll learn the exact strategies, positioning, and closing techniques used to consistently secure high-value projects.

• How to find Deep Lock® opportunities

• Site evaluation & client qualification

• Estimating, scopes, and pricing essentials

• Proposal presentation, negotiation, and contracting

• Step-by-step walkthroughs of the lead to payment cycle

(Hotel rates available soon. Info sent upon registration. Daily transport from hotel to event provided.)

Master the Application. Win the Work. Get Paid.

If Paid in Full By EOD March 18th – $645
If Paid in Full March 19th or Later – $745
$50 Discount- Each Additional Participant

About Gene McNaughton

Gene McNaughton is a nationally recognized sales trainer, author, and business growth expert who has spent more than two decades helping companies improve how they sell, communicate value, and win more business.

As the creator of The Sales EDGE, Gene has trained thousands of professionals on how to stand out in competitive markets by mastering the conversations that drive buying decisions.

Gene McNaughton also founded Geobear USA, where he built the business from the ground up and led its growth from 2020 through 2024.

During that time, Gene personally sold more than $4 million in residential and commercial foundation repair projects using geopolymer solutions, gaining firsthand experience in how these projects are found, evaluated, and won.

He also documented the entire sales system—from lead generation and site evaluations to presenting solutions and closing deals—turning the process behind those $4 million in personal sales into a repeatable framework contractors can use to grow their own businesses.

On Day 2 of the Deep Lock® Spring Training, Gene will lead a special session focused on the sales side of Deep Lock®—showing contractors how to identify opportunities, present solutions, and turn Deep Lock® projects into profitable work.

Day 1: The Application Process

Master the technical foundation that allows you to confidently diagnose, design, and deliver Deep Lock® projects safely and correctly.

On Day 1, you’ll gain expert instruction on site evaluation, material selection, rig setup, and injection strategy. This is not just theory — you’ll learn the exact processes and decision-making frameworks that ensure predictable results, controlled risk, and successful project execution in both residential and commercial applications.

• How Deep Lock® works and when to specify it

• Site evaluation & diagnostics

• Material selection, rig setup, and safety essentials

• Injection patterns, pressure/flow control, and QA

• Step-by-step walkthroughs of real job scenarios

Day 2: The Sales Process

Learn how to win more Deep Lock® deals — with more margin and at higher average sales prices.

On Day 2, you’ll gain proven sales frameworks from Gene McNaughton, Sales Expert and author, who built Geobear USA from the ground up and generated over $4 million in Deep Lock® residential and commercial sales. This session goes beyond theory — you’ll learn the exact strategies, positioning, and closing techniques used to consistently secure high-value projects.

• How to find Deep Lock® opportunities

• Site evaluation & client qualification

• Estimating, scopes, and pricing essentials

• Proposal presentation, negotiation, and contracting

• Step-by-step walkthroughs of the lead to payment cycle

(Hotel rates available soon. Info sent upon registration. Daily transport from hotel to event provided.)

Master the Application. Win the Work. Get Paid.

If Paid in Full By EOD March 18th – $645
If Paid in Full March 19th or Later – $745
$50 Discount- Each Additional Participant

Day 1: The Application Process

Master the technical foundation that allows you to confidently diagnose, design, and deliver Deep Lock® projects safely and correctly.

On Day 1, you’ll gain expert instruction on site evaluation, material selection, rig setup, and injection strategy. This is not just theory — you’ll learn the exact processes and decision-making frameworks that ensure predictable results, controlled risk, and successful project execution in both residential and commercial applications.

• How Deep Lock® works and when to specify it

• Site evaluation & diagnostics

• Material selection, rig setup, and safety essentials

• Injection patterns, pressure/flow control, and QA

• Step-by-step walkthroughs of real job scenarios

Day 2: The Sales Process

Learn how to win more Deep Lock® deals — with more margin and at higher average sales prices.

On Day 2, you’ll gain proven sales frameworks from Gene McNaughton, Sales Expert and author, who built Geobear USA from the ground up and generated over $4 million in Deep Lock® residential and commercial sales. This session goes beyond theory — you’ll learn the exact strategies, positioning, and closing techniques used to consistently secure high-value projects.

• How to find Deep Lock® opportunities

• Site evaluation & client qualification

• Estimating, scopes, and pricing essentials

• Proposal presentation, negotiation, and contracting

• Step-by-step walkthroughs of the lead to payment cycle

(Hotel rates available soon. Info sent upon registration. Daily transport from hotel to event provided.)

Master the Application. Win the Work. Get Paid.

If Paid in Full By EOD March 18th – $645
If Paid in Full March 19th or Later – $745
$50 Discount- Each Additional Participant

Day 1: The Application Process

Master the technical foundation that allows you to confidently diagnose, design, and deliver Deep Lock® projects safely and correctly.

On Day 1, you’ll gain expert instruction on site evaluation, material selection, rig setup, and injection strategy. This is not just theory — you’ll learn the exact processes and decision-making frameworks that ensure predictable results, controlled risk, and successful project execution in both residential and commercial applications.

• How Deep Lock® works and when to specify it

• Site evaluation & diagnostics

• Material selection, rig setup, and safety essentials

• Injection patterns, pressure/flow control, and QA

• Step-by-step walkthroughs of real job scenarios

Day 2: The Sales Process

Learn how to win more Deep Lock® deals — with more margin and at higher average sales prices.

On Day 2, you’ll gain proven sales frameworks from Gene McNaughton, Sales Expert and author, who built Geobear USA from the ground up and generated over $4 million in Deep Lock® residential and commercial sales. This session goes beyond theory — you’ll learn the exact strategies, positioning, and closing techniques used to consistently secure high-value projects.

• How to find Deep Lock® opportunities

• Site evaluation & client qualification

• Estimating, scopes, and pricing essentials

• Proposal presentation, negotiation, and contracting

• Step-by-step walkthroughs of the lead to payment cycle

(Hotel rates available soon. Info sent upon registration. Daily transport from hotel to event provided.)

In this interview segment from Groundworks' Stability Matters podcast, Alchatek VP of Sales Andy Powell recounts a dramatic incident during a Florida water treatment plant expansion. A deep excavation for a large clear well structure suddenly flooded when a test pile fractured the underlying limestone bedrock about 30 feet below the excavation floor (50 feet below ground level). Water from an aquifer surged in at 300–500 gallons per minute, filling the site and stopping work entirely.

The bold fix: the "polyurethane bomb" technique. A two-inch pipe was drilled beside the leaking pile, and AP Fill 700 polyurethane resin with a fast catalyst was rapidly pumped in using high-flow diaphragm pumps.

Want more information on Alchatek products?

In this interview segment from Groundworks' Stability Matters podcast, CEO Stephen Barton and VP of Sales Andy Powell provide an overview of Alchatek's advanced geotechnical chemical grouts designed to fill voids, stabilize soil, and control water infiltration. These materials address issues caused by erosion, providing structural support and preventing further damage.

The core philosophy: "Where water finds a way, we find a way to stop it." Highlighting a common company theme, "Water is Relentless," the segment concludes with a memorable anecdote involving a four-star Army Corps general who enthusiastically endorsed their mission.

Want more info on Alchatek products?

In this interview segment from Groundworks' Stability Matters podcast, Alchatek VP of Sales Andy Powell discusses the high cost and challenges of replacing sewer system manholes using the traditional method. A manhole replacement, particularly one in a road, can cost a million dollars and requires shutting down the road.

Alchatek's polyurethane technology saves time, cost, and disruption over traditional methods by getting to the root cause of the problem.

Want more information on Alchatek products?