Alchemy-Spetec HQ in Tucker, GA

May 2nd - May 4th
$745 Registration Fee
$665 for each additional participant from
the same company.

Get ready for a thorough education in Slab Lifting, Soil Stabilization, the Deep Lock® process, Crack Injection, and Curtain Grouting. You’ll get hands-on training from a technical staff with decades of on-the-job experience.

Agenda Items

• Geotech Product Line Overview
• Geotech Applications & Case Studies
• MixMaster Pro Slab Lifting Gun
• Slab Lift Rig Demonstration
• Pump Demos & Training
• PolyShark® / Soil Stabilization
• Deep Lock® 
• Ground Penetrating Radar
• PolyBadger® Mobile Slab Lifting System
• Crack Injection
• Curtain Grouting
• Estimating Material for Jobs

Ryan Reavis is an experienced professional with over 20 years in the geotech industry. Prior to joining Alchemy-Spetec, Ryan held various leadership positions in the industry, including Project Manager with Keller, Operations Manager for McKinney Drilling Company, Project Development Manager for Rail at GeoStabilization International, and Operations Manager for Eclipse Foundation Group.

Ryan's diverse experience in sales, operations, management, logistics, and project management has equipped him with a unique skill set that he applies to his current role. Ryan has a proven track record of delivering outstanding results and driving success in both B2B and B2C environments.

Ryan is a results-driven professional with a passion for driving business growth and profitability. He is a strategic thinker who excels at helping his customers identify and capitalize on opportunities.

Want more information on Alchemy-Spetec geotech products?

Alchemy-Spetec HQ in Tucker, GA

May 2nd - May 4th
$745 Registration Fee
$665 for each additional participant from
the same company.

Get ready for a thorough education in Slab Lifting, Soil Stabilization, the Deep Lock® process, Crack Injection, and Curtain Grouting. You’ll get hands-on training from a technical staff with decades of on-the-job experience.

Agenda Items

• Geotech Product Line Overview
• Geotech Applications & Case Studies
• MixMaster Pro Slab Lifting Gun
• Slab Lift Rig Demonstration
• Pump Demos & Training
• PolyShark® / Soil Stabilization
• Deep Lock® 
• Ground Penetrating Radar
• PolyBadger® Mobile Slab Lifting System
• Crack Injection
• Curtain Grouting
• Estimating Material for Jobs

Join an Alchemy-Spetec Specialist to Present to Local Organizations

The Alchemy-Spetec team routinely joins geotech and leak seal contractors to deliver lunch and learn lectures on applications for polyurethane concrete repair products to engineers, municipalities, and general contractors. These events offer a chance to highlight polyurethane in a particular application and a forum for investigating potential future applications.

It's not uncommon for an engineer to inquire after a discussion of polyurethane soil permeation, "Hey, could that be used in this other situation that I am dealing with?" These discussions at the very least a chance to lay the groundwork for future projects.

How to Get Scheduled

Contact us, and we'll send one of our regional managers your way to arrange a meeting. Please let us know which application(s) you are interested in presenting. We'll work with you to create a custom presentation. 

Want more info about geotech and leak seal products?

Using social media to market yourself and your contracting firm is essential as the world becomes more connected. Consider a LinkedIn profile to be your very own personal branding page. LinkedIn can play a significant role in your strategy for locating new clients and contacts in your field. Your name, photo, and headline are frequently the first things visitors see before even clicking on your profile. A professional headshot photo is essential for your profile page.

Headline

One of the most crucial elements of your profile on LinkedIn is your headline, the section found under your name. It spans the top of your page and can be seen everywhere, including in "People You May Know" sections, job applications, postings, messages, recommendations, and even connection requests on LinkedIn.

The LinkedIn character limit for headlines is 220 for desktop and 240 for mobile. Although there are two options, be sure to optimize for 220 characters or less. Don't simply list your title; but include what you can offer, such as "President at ACME Foundations: Concrete Leveling and Soil Stabilization."

Summary

The text box that reads "Summary" at the top of your LinkedIn profile is also known as the "About" section. It's directly below your picture. You can briefly describe your career history in this extra space which has a character limit of 2,000. This is a crucial area in which LinkedIn scans the keywords to decide whether or not to include your profile in search results. Use keywords and information that potential customers might be searching for. In the end, your LinkedIn summary should act as a spotlight, framing your individual story and assisting readers in learning more about you, your motivations, the types of work that excite you, and (if applicable) your accomplishments.

Experience

You have the choice to import your resume here, but there's more to do than just that. Take advantage of including one or more media items. Customers might spend more time browsing your profile if it includes interesting media. This could result in more business opportunities.

Recommendations

Get at least two recommendations from people who have hired you for jobs or who are influential in your industry, if at all possible. Make sure to provide talking points that highlight your character and strengths.

Endorsements

Endorsements are essentially testimonials from individuals who confirm the skills you listed on your profile. List these skills from most applicable to least relevant, starting at the top. You could recommend others and hope they will recommend you in return to increase those endorsements (or email associates to specifically endorse you for a certain skill).

Connections

Create as many connections on LinkedIn as you can. This increases the visibility of your profile. Connect with everyone you know, including your friends, family, alumni, coworkers, clients, and industry leaders.

Contact Information

A straightforward email would be sufficient for this section. You will always be accessible in this manner, ensuring that you never miss a crucial business opportunity.

LinkedIn Account Address (URL)

Your first and last names can be added to the LinkedIn account address. If your name is already taken, you can change it by adding a middle initial, a number, etc.

Updates

Updates are essentially what you share with your connections, similar to a Facebook "post" or a "tweet" on Twitter. It is the ideal way to interact with your contacts on a regular basis and maintain visibility. It allows you to update your status with recent achievements and business-related news.

Conclusion

With the help of this guide, you should be able to use LinkedIn effectively and draw in the audience you desire. Don't forget to follow the Alchemy-Spetec LinkedIn company page as well! 

Want more information on Alchemy-Spetec products?

Premier On-The-Job Technical Support

Alchemy-Spetec offers onsite training for qualified geotech and leak seal customers. Starting up a contracting business, tackling a larger job than you're used to, getting new personnel trained, or adding a new service to your arsenal can be daunting. Our industry-leading technical support team specializes in training contractors on the job site. 

Always Be Prepared for Lucrative Jobs

With the backing of Alchemy-Spetec's technical support team, you'll never have to worry about your crew's ability to take on the next opportunity - whether it be a first-time geotech or leak seal job, or a bigger job than they are used to. Qualified customers can schedule an onsite visit from an Alchemy-Spetec specialist in order to ensure that the process goes as planned.

Estimation and Job Planning Assistance

Speaking of planning, your technical support specialist can also work with you in the estimation and preparation stages of your project as well.

Call 404-618-0438 for more information on Alchemy-Spetec technical support.

Want more information on Alchemy-Spetec products?

Commercial/Industrial Slab Issues

Settled and/or rocking slabs in factories, parking decks, and warehouses can pose severe safety and liability issues. Unstable supporting soil and unlevel slabs can cause:

• Employee and customer injuries.
• Damage to equipment and forklifts.
• Unstable storage racks.
• Floor collapse.
• Lawsuits.

Advantages of Commercial Jobs

Large businesses and organizations tend to have more slabs in need of repair than smaller residential customers. While taking on these types of jobs may seem daunting to a residential slab lifting contractor, you can mitigate a lot of the risk by taking advantage of Alchemy-Spetec's technical support team and onsite training. Commercial/industrial organizations offer more repeat business opportunities as well. If you're going to spend marketing dollars on leads, why not focus some of that budget on larger jobs like these?

Want more information on commercial/industrial slab lifting?

Whether your focus is on soil stabilization, leak seal, or slab lifting, it’s a known fact that growing your contracting business is hard work. As an experienced consultant and advisor, I am aware that many contractors focus so much time on generating new leads that they may overlook another great source of new revenue: re-engaging past customers.

It costs about five times more money to attract a new customer than to sell to an existing customer. And it's 50% easier to sell to an existing customer than to a new customer. It has also been said that 80% of most business revenue comes from just 20% of its existing customers. (Source: Forbes Magazine's "Five Customer Retention Tips for Entrepreneurs".)

Owners and managers of these types of properties are likely to provide repeat business...

• Commercial properties
• Multi-unit residential properties
• Schools, universities, education departments/districts
• Municipalities/government agencies

If you put your mind to it, I'm sure you can think of a few more. You can also reach out to previous individual residential and small business customers occasionally.

Customer Retention Tips

Remember, customers do not owe you their loyalty, it has to be earned. You may be the most qualified and diversified contractor in the area, but if you want to get that repeat business you have to implement a retention program. Here are a few suggestions...

• Create an email newsletter. Send out tips and advice that your customer base may find helpful. You can also include case studies or success stories from recent jobs. Holiday greetings are always good as well. Throw in a promotion or discounted service offer every now and then, but make sure your communications are always primarily focused on useful content.
• Gifts, holiday cards, and birthday cards are a nice way to express customer appreciation. Sending items like this via traditional mail will help you stand out from the crowd a bit, as more and more people are moving towards a "digital only" approach.
• Take a moment on a regular basis to check up on your past customers' social media accounts. Like, favorite, and share anything you find relevant or interesting. This is just another way to remind them that you're interested in how they're doing and that you're available should they need any further assistance.

Take some time to brainstorm and I bet you'll come up with some unique approaches of your own. If you're too busy to do this kind of stuff, hire a part-time assistant. The jobs you get as a result of these activities may pay for the assistant, and then some. Give it a shot and find out.

Want more contractor marketing tips?

Many of the contractors I’ve worked with over the years have had to give a presentation at one time or another. In some cases, they need to make a pitch to a potential client (for example at municipality or state agency contract meetings). In other cases, they have the opportunity to market their services by giving presentations at trade shows, “lunch and learn” seminars, webinars, homeowner association meetings, professional association events, etc.

Presentation opportunities can sometimes arise on short notice. This is why you can benefit from creating presentations ahead of time. If you’d like, you can ask our marketing team to critique your presentation. You can also inquire about getting a member of our sales team to co-present when an opportunity does come along.

Incorporate the following tips to create a powerful presentation for your contracting business. Some of these suggestions may seem contrary to everyday conventional practice, but who wants a run-of-the-mill presentation? We’ve tested this approach time and time again, with consistently positive results. It will be worth your while to at least give it a shot.

Fewer Words

As a detail-oriented professional, you may be inclined to pack your presentation slides with lots of text in order to get all your important points across. This is not the most effective way to give a presentation. It can lead to information overload and a drowsy, impatient audience. When creating a presentation, you want to condense the information and only include text that is absolutely essential.

Powerful Images

Now that you have seriously scaled back your text use, the next step is to make the presentation livelier. The audience needs to be actively engaged rather than bombarded with data. If you associate a powerful image with each essential point, the audience is better able to visualize and remember the concept.

Engaging Stories

Once you have simplified your text and added visually striking images, you can add extra punch by incorporating stories to get your points across. As a contractor, you probably have many stories from the trenches. Telling a story is a surefire way to make sure a message sticks.

White Paper Instead of Note-Taking

One thing that dilutes the impact of even the most powerful presentations is audience note-taking. This habit guarantees that half their time is spent looking down at their desk rather than paying attention to you. That’s why it’s helpful to prepare a whitepaper (basically a multi-page essay with any essential graphics) that summarizes all the key points from your presentation. Inform the audience up front that there is no need to take notes, as they will receive a written summary afterward. Explain to them that they’ll get a lot more out of the presentation if they provide their full attention.

Conclusion

Since I believe in giving credit where credit is due, I'd like to acknowledge that most of these ideas came from the book Presentation Zen: Simple Ideas on Presentation Design and Delivery by Garr Reynolds.

For more tips on how to create a powerful presentation for your contracting business, or to inquire about co-presenting with one of our specialists, give us a call at 404-618-0438.

Want more ideas for marketing your contracting business?

It’s January. Football is about done, ice fishing is getting boring, it’s so cold that hunting is out, and you’re starting to think about part one of this blog series. It would be nice to be prepared to make money every winter, but you don’t know where to start. So what needs to be done to plan ahead for next year’s winter work?

Engineer and Consultant Outreach

If you have spent any time with me, you will have heard me say that engineer outreach is the key to having a pipeline of projects. Whether it is a geotechnical or a waterproofing opportunity, if it is a significant project there is likely to be an engineer involved. Every factory, every property management company, and every hydroelectric plant has a go-to engineering firm they turn to whenever there is a situation to deal with. It might be a broken water main under a floor that has undermined concrete slabs. Or it could be water getting into a machinery pit or a containment area. Whatever it is, you can be sure an engineering firm will be called.

Alchemy-Spetec has engineering presentations for leak seal, soil stabilization, concrete lifting, and many other polyurethane applications. Most of them are approved for continuing education credits so an engineer can learn something useful and pick up some credit towards their yearly requirements. We like to do these jointly with a local contractor to connect the dots between the supplier, contractor, and engineer.  Help us get them set up and we are happy to present on your behalf.

With proper follow-up, these presentation activities often lead to small project opportunities. A successfully completed small project can lead to a bigger opportunity and so on. Remember, these engineers get called by property owners when something has gone wrong. If you are the contractor they turn to, as long as you are fair, responsive, on time, safe, and get the job done - you will continue to get work that doesn’t go out for bid.

Professional Associations

There are a million professional associations out there for every field and trade you can imagine. Joining an association is a great way to network and find out what opportunities might be out there.

Find out about your local chapter of BOMA. The Building Owners and Managers Association represents one of the largest industries in the world – commercial real estate. Members of BOMA are primarily building owners, property managers, facility managers, and building engineers. Where else could you find a better place to discuss elevator pits, parking garages, tripping hazards, etc. Look for opportunities to present at BOMA events. The very first presentation I ever gave was in front of about 100 building engineers from one chapter of BOMA in Metro Atlanta and I was already looking at a project just an hour after I finished. 

Another good one is IFMA, the International Facility Management Association. As a simple rule of thumb, think of BOMA as the “landlords” and IFMA as the “tenants”. Often it is the tenant that is reporting the issue of concern. Presenting to IFMA gives you the opportunity to let facility managers know about polyurethane technologies that can resolve issues in and around a building.

The ASCE (American Society of Civil Engineers) is a great place to network with professional engineers. You don’t have to be an engineer to participate in meetings and have access to what ASCE offers; they have a category called Organization Partners for non-engineer participation. Look for opportunities to present at ASCE; we can assist you with that.

DOTs and Municipalities

Sometimes there is no substitute for just grinding out phone calls, computer research, or making some stops at the local municipalities and DOTs. You can find out when projects are coming out for bid, you can attend bid meetings and lettings, and you will likely find yourself networking with general contractors and engineers in the process.

Mass transit authorities also need to be researched as well. Any city with trains/subways is going to have a transit authority. They have their own engineering departments and will put projects out for bid on a regular basis. Outreach to these engineers with offers to present on leak seal and geotech applications could very well touch on an issue they have. You can also meet these kinds of engineers at an ASCE meeting.

Winter IS the Time to Grow Your Business

If you are a contractor looking for work to do in the cold months, contact your Alchemy-Spetec Regional Manager for details on how we can help you expand your business. These efforts are great for finding that winter work but you will find that they will transform your business year-round. 

Want more information on Geotech and Leak Seal products?