Alchatek Blog

Register by end of day August 31: $645

Register September 1 or later: $845

That’s a $200 savings per attendee just for registering before the deadline.

Additional participants receive a $50 discount.

OCTOBER 6–7, 2026

Want to master Deep Lock® and learn how to turn that expertise into more profitable projects?

▶️ First, watch the video to hear directly from past training participants about what they learned, the new technology and equipment they discovered, and how the training helped prepare them to take on more opportunities.

Then join us at Alchatek HQ in Tucker, Georgia, for two intensive days of Deep Lock® training.

DAY 1: MASTER THE APPLICATION

• Site evaluation and diagnostics

• Material selection and rig setup

• Injection strategy and safety

• Real-world job scenarios

Training with application experts Andy Powell and Colt Hullander

DAY 2: WIN THE WORK

• Finding Deep Lock® opportunities

• Pricing projects

• Presenting proposals

• Closing deals

• Managing the sales process from lead to payment

Sales training with Gene McNaughton

SAVE $200 WHEN YOU REGISTER EARLY

Register and pay in full by August 31: $645

Register September 1 or later: $845

That’s $200 in savings for the same training and the same experts.

Plus, each additional participant receives another $50 discount.

Master the Application. Win the Work. Get Paid.

For contractors, winning more work often comes down to more than simply offering the right service. The way value is communicated, questions are asked, and recommendations are presented can have a major impact on whether a prospect moves forward. On August 27 at 12:00 PM Eastern, sales consultant Gene McNaughton will lead a contractor-focused Sales Excellence webinar designed to help contractors sharpen those conversations and improve their ability to close more opportunities.

During the 45-minute live session, Gene will share four practical strategies contractors can use to strengthen their sales approach, build more confidence with prospects, and improve close rates. The session is designed to be immediately useful, with ideas that can be applied to real-world sales conversations rather than broad theory. Attendees will also have the opportunity to participate in a live Q&A and ask questions about the specific sales challenges they face.

Whether you are looking to improve your own sales performance or give your team a stronger framework for turning more opportunities into signed work, this webinar is built to provide actionable takeaways.

Space is limited to 30–50 attendees, so early registration is encouraged.

Learn More About Coastal Structure Failure

Landon Feese | Applications Engineer
Online PDH Session — August 26 | 12:00 PM ET

• Diagnosing soil loss behind seawalls, bulkheads, and retaining walls
• Comparing repair methods by cost, downtime, and site access
• Fit criteria and limits for chemical grouting in the tidal zone

Includes coastal project examples and measured outcomes. 50-minute session plus live Q&A.

Reserve Your Seat →

The Wall Isn't What Fails First

Every tide that moves past a seawall or bulkhead takes a little more soil with it than it brought in. That process runs for years before anyone notices, because the wall itself usually holds its shape long after the ground behind it has hollowed out.

By the time a panel cracks, a cap shifts, or a section of walkway drops, the structure isn't announcing a new problem. It's reporting one that's already been running unseen since long before the first inspection flagged it.

That gap between when a coastal structure starts failing and when it looks like it's failing is where budgets get blown. Engineers and contractors who can read the early signs are working with a fraction of the cost, and a fraction of the disruption, of the crew who gets the call after a section of shoreline has already opened up.

What This Session Covers

Landon Feese, Applications Engineer at Alchatek, will walk through how to read the early signs of soil loss behind coastal structures and how to evaluate the repair options once it's confirmed.

The session is built around three practical questions engineers and contractors face on nearly every coastal job:

How do you confirm soil loss behind a wall you can't see behind? Landon will cover the diagnostic approach for evaluating voids and undermining behind seawalls, bulkheads, and retaining walls, including what separates a cosmetic crack from a structural warning sign.

How do the repair options actually compare? Once soil loss is confirmed, the choice usually comes down to excavation and replacement, mechanical anchoring, or chemical grouting. The session breaks these down by real cost, downtime, and how much site access each one demands, so you can make that call before it becomes an emergency decision.

Where does chemical grouting work, and where doesn't it? Tidal zones are unforgiving on materials and methods. Landon will lay out the fit criteria and limits for using chemical grouting in this environment, including where it's the right call and where it isn't.

Who Should Attend

This session is built for engineers, marine contractors, and municipal staff responsible for evaluating or maintaining seawalls, bulkheads, and waterfront retaining structures. If you've ever had to explain to a property owner or a board why a wall that "looked fine" needed emergency repair, this session is for you.

Master the Application. Win the Work. Get Paid.

If Paid in Full By EOD Autust 31 – $645
If Paid in Full September 1 or Later – $845
$50 Discount- Each Additional Participant

Day 1: The Deep Lock® Application Process

Master the technical foundation that allows you to confidently diagnose, design, and deliver Deep Lock® projects safely and correctly.

On Day 1, you’ll gain expert instruction on site evaluation, material selection, rig setup, and injection strategy from Alchatek's Andy Powell and Colt Hullander — two seasoned industry veterans with decades of combined field experience. This is not just theory — you’ll learn the exact processes and decision-making frameworks that ensure predictable results, controlled risk, and successful project execution in both residential and commercial applications.

• How Deep Lock® works and when to specify it

• Site evaluation & diagnostics

• Material selection, rig setup, and safety essentials

• Injection patterns, pressure/flow control, and QA

• Step-by-step walkthroughs of real job scenarios

Day 2: The Deep Lock® Sales Process

Learn how to win more Deep Lock® deals — with more margin and at higher average sales prices.

On Day 2, you’ll gain proven sales frameworks from Gene McNaughton, Sales Expert and author, who built Geobear USA from the ground up and generated over $4 million in Deep Lock® residential and commercial sales. This session goes beyond theory — you’ll learn the exact strategies, positioning, and closing techniques used to consistently secure high-value projects.

• How to find Deep Lock® opportunities

• Site evaluation & client qualification

• Estimating, scopes, and pricing essentials

• Proposal presentation, negotiation, and contracting

• Step-by-step walkthroughs of the lead to payment cycle

(Hotel rates available soon. Info sent upon registration. Daily transport from hotel to event provided.)

Master the Application. Win the Work. Get Paid.

If Paid in Full By EOD August 31 – $645
If Paid in Full September 1 or Later – $845
$50 Discount- Each Additional Participant

Day 1: The Deep Lock® Application Process

Master the technical foundation that allows you to confidently diagnose, design, and deliver Deep Lock® projects safely and correctly.

On Day 1, you’ll gain expert instruction on site evaluation, material selection, rig setup, and injection strategy from Alchatek's Andy Powell and Colt Hullander — two seasoned industry veterans with decades of combined field experience. This is not just theory — you’ll learn the exact processes and decision-making frameworks that ensure predictable results, controlled risk, and successful project execution in both residential and commercial applications.

• How Deep Lock® works and when to specify it

• Site evaluation & diagnostics

• Material selection, rig setup, and safety essentials

• Injection patterns, pressure/flow control, and QA

• Step-by-step walkthroughs of real job scenarios

Day 2: The Deep Lock® Sales Process

Learn how to win more Deep Lock® deals — with more margin and at higher average sales prices.

On Day 2, you’ll gain proven sales frameworks from Gene McNaughton, Sales Expert and author, who built Geobear USA from the ground up and generated over $4 million in Deep Lock® residential and commercial sales. This session goes beyond theory — you’ll learn the exact strategies, positioning, and closing techniques used to consistently secure high-value projects.

• How to find Deep Lock® opportunities

• Site evaluation & client qualification

• Estimating, scopes, and pricing essentials

• Proposal presentation, negotiation, and contracting

• Step-by-step walkthroughs of the lead to payment cycle

(Hotel rates available soon. Info sent upon registration. Daily transport from hotel to event provided.)

About the Webinar

Price pressure is one of the biggest challenges contractors face. When prospects compare bids, it can feel like the only way to win more work is to lower your number. But competing on price is a dangerous habit. It cuts into profit, weakens your positioning, and trains customers to see your service as a commodity instead of a valuable solution.

In this upcoming webinar, Win More Jobs Without Cutting Your Price: The 7-Step Sales Blueprint Every Contractor Should Know, Gene McNaughton will walk contractors through a practical sales framework for improving the way they compete for work. This 45-minute session is designed to help contractors strengthen their sales process, have better conversations with prospects, and build more confidence when presenting the value of their solution.

The webinar takes place July 30 at 12 Noon Eastern and includes live Q&A. Space is limited, so contractors who want to improve their close rate, protect their pricing, and win more jobs without racing to the bottom should reserve their seat today.

About Gene McNaughton

Gene is a nationally recognized sales trainer, author, and business growth expert who has spent more than two decades helping companies improve how they sell, communicate value, and win more business.

As the creator of The Sales EDGE, Gene has trained thousands of professionals on how to stand out in competitive markets by mastering the conversations that drive buying decisions.

How DeBrino Expanded from Leak Sealing into Large-Scale 2-Component Infrastructure Work

The Challenge

DeBrino was an established contractor with a strong foundation in leak sealing work.

They saw a clear opportunity:

Expand into 2-component chemical grout applications.

At the time, they were working with another manufacturer and made an initial investment to enter the space:

• Purchased a cart rig 

• Acquired 2-component material 

• Began expanding into a new category of work

As they evaluated larger opportunities—particularly DOT and commercial projects—they recognized a key constraint:

The cart rig limited their ability to pursue higher-volume, large-scale work.

At the same time, expanding into more complex applications required a higher level of technical alignment and support.

They had made the right move into 2-component—

The next step was scaling it up.

What They Discovered

The opportunity was clear.

So was the path forward.

Larger infrastructure and commercial projects require:

• Production-level equipment 

• Precise application techniques 

• Strong technical positioning

DeBrino recognized that to compete at that level, they needed to elevate both equipment and execution strategy.

This wasn’t about changing direction.

It was about stepping up to the level of work they were targeting.

The Shift

After connecting with Alchatek, DeBrino aligned their operation with that next level.

They:

• Upgraded from a cart rig to a full production rig 

• Received hands-on application and product training for the new rig 

• Got guidance on positioning and pursuing larger opportunities

This wasn’t just a supplier change.

It was a smart, strategic upgrade in capability, equipment, and support.

The Impact

The results were immediate.

With the upgraded rig and support in place, DeBrino moved quickly into larger opportunities.

Within 30 days, they secured a:

$1.6 million DOT project

At the same time, they reduced their 2-component material costs, improving margins as they scaled into higher-value work.

This wasn’t incremental growth.

It was rapid entry into a new tier of projects.

What Changed

The decision to enter 2-component work had already been made.

What changed was how they executed it.

They moved from:

• Mid-level capability → To operating at an infrastructure-ready level

With the right equipment and support, they were able to:

• Pursue larger projects

• Compete more effectively

• Execute large projects with confidence

The Takeaway

This wasn’t about trying something new.

It was about doing it at scale.

DeBrino made the right move early.

With the right equipment and support behind it, they turned that decision into:

A $1.6 million DOT project in 30 days. 

Break YOUR revenue ceiling. Consult with an Alchatek business growth expert.

How a Texas Slab Lifting Contractor Built the Capability to Take on Larger, More Complex Projects

The Challenge

This company was was built by an experienced operator with a background in construction and a clear vision for growth.

Serving the Houston, Texas market, they were already helping customers—but saw a bigger opportunity.

Property owners were dealing with:

• Settlement and structural issues

• Soil-related movement

• Problems that required more than a basic fix

These weren’t small jobs.

They required a contractor who could properly evaluate the problem, plan the solution, and execute it correctly the first time.

They made the decision to step into that role.

What They Discovered

As they expanded into more complex work, one thing became clear:

The difference between a quick fix and a long-term solution is how the job is approached from the start.

Larger projects require:

• Accurate job layout

• A clear understanding of subsurface conditions

• A structured plan for execution

Without that, problems don’t get solved—they come back.

They focused on building a process that ensures projects are done right the first time.

The Shift

Through their partnership with Alchatek, they strengthened their technical approach.

They:

• Completed application and product training

• Developed a structured process for evaluating and planning projects

• Received ongoing support in laying out and executing jobs (“gridding out” work)

This allowed them to approach each project with precision—not guesswork.

Instead of reacting to issues on site—

They arrive with a plan.

The Impact

As they began taking on larger, more complex projects:

Their income doubled.

But more importantly for their customers—

They became a contractor capable of delivering higher-quality, longer-lasting solutions.

They moved into projects where:

• The scope is larger

• The stakes are higher

• And the solution has to be right

What Changed

They didn’t just grow—they became more capable.

They expanded their ability to:

• Diagnose problems correctly

• Plan solutions before work begins

• Execute complex projects with confidence

For property owners in the Houston area, that means working with a contractor who:

• Doesn’t guess at the problem

• Doesn’t rely on one-size-fits-all solutions

• Takes the time to plan and execute the job properly

The Takeaway

When you’re dealing with structural or soil-related issues, the contractor you choose matters.

They built the capability to:

• Evaluate the problem correctly

• Design the right solution

• Execute it with precision

This isn’t about doing more work.

It’s about doing the work right.

For property owners in Houston, that means choosing a contractor who is equipped to handle complex problems—and deliver solutions that last. 

Break YOUR revenue ceiling. Consult with an Alchatek business growth expert.

Key Details

• June 30th

• 12 Noon Eastern

Generate Better Leads

Not all marketing creates profitable customers.

Gene McNaughton learned that lesson firsthand as a contractor. Some of the most expensive marketing he ever bought produced some of the worst results.

Google Ads. SEO. Facebook. Trade shows. Lead generation companies. Direct mail.

Contractors spend money on all of it. The real question is whether any of it brings in the kind of customers worth pursuing.

Learn What Works Now

The fastest-growing contractors are not always the best contractors.

They are often the best marketers.

This upcoming webinar with Gene McNaughton focuses on what is working now to help contractors generate stronger leads, attract better opportunities, and grow with more confidence.

Build Systems That Make the Phone Ring

One great marketing idea can change the trajectory of an entire business.

One strong lead source can create serious future revenue. One mistake avoided can save thousands in wasted marketing spend.

Gene will share practical insight contractors can use to sharpen lead generation, avoid bad marketing decisions, and build systems that make the phone ring.

Save Your Spot Today!

How a Spray Foam Contractor Expanded into Higher-Margin Seawall and Stabilization Work

The Challenge

A spray foam contractor in the northeastern United States had an established service offering and a steady pipeline of work.

But their business had limitations.

They were facing:

• Margin pressure 

• Over-reliance on slab lifting 

• Inconsistent lead flow

Too much of their revenue depended on a narrow set of services.

And when leads slowed or margins tightened, growth stalled.

They needed a way to expand—

Without relying on the same types of work.

What They Discovered

The issue wasn’t just volume.

It was diversification.

By focusing too heavily on slab lifting and foam-based work, they were exposed to:

• Fluctuations in demand 

• Limited pricing flexibility 

• Missed opportunities in adjacent markets

There were higher-value applications available—

But they weren’t part of their offering.

The Shift

Through Alchatek training and support, they expanded into new applications.

They received:

• Application and product training

• Exposure to new service opportunities

• Support through outreach and project development

This allowed them to begin utilizing a broader range of Alchatek product offerings.

Instead of relying on a single service line, they could now pursue multiple types of stabilization work.

The Impact

The impact wasn’t tied to a single project.

It was broader than that.

By expanding their capabilities, they were able to:

• Diversify their revenue streams

• Improve overall profitability

• Reduce reliance on any one type of work

They were no longer dependent on slab lifting alone.

What Changed

The biggest shift was in how they approached their business.

They moved from:

• A narrow, single-service focus

• To a diversified stabilization contractor

They expanded into:

• Seawall stabilization

• Additional soil stabilization applications

• Broader use of chemical grout solutions

This gave them more ways to win work—and more ways to generate profit.

The Takeaway

This wasn’t about doing more of the same work.

It was about doing different work.

By expanding their service offering, they didn’t just grow—

They built a more resilient, higher-margin business with multiple paths to revenue. 

Break YOUR revenue ceiling. Consult with an Alchatek business growth expert.