About the Webinar

Price pressure is one of the biggest challenges contractors face. When prospects compare bids, it can feel like the only way to win more work is to lower your number. But competing on price is a dangerous habit. It cuts into profit, weakens your positioning, and trains customers to see your service as a commodity instead of a valuable solution.

In this upcoming webinar, Win More Jobs Without Cutting Your Price: The 7-Step Sales Blueprint Every Contractor Should Know, Gene McNaughton will walk contractors through a practical sales framework for improving the way they compete for work. This 45-minute session is designed to help contractors strengthen their sales process, have better conversations with prospects, and build more confidence when presenting the value of their solution.

The webinar takes place July 30 at 12 Noon Eastern and includes live Q&A. Space is limited, so contractors who want to improve their close rate, protect their pricing, and win more jobs without racing to the bottom should reserve their seat today.

About Gene McNaughton

Gene is a nationally recognized sales trainer, author, and business growth expert who has spent more than two decades helping companies improve how they sell, communicate value, and win more business.

As the creator of The Sales EDGE, Gene has trained thousands of professionals on how to stand out in competitive markets by mastering the conversations that drive buying decisions.