Alchatek Blog

Key Details

• June 30th

• 12 Noon Eastern

Generate Better Leads

Not all marketing creates profitable customers.

Gene McNaughton learned that lesson firsthand as a contractor. Some of the most expensive marketing he ever bought produced some of the worst results.

Google Ads. SEO. Facebook. Trade shows. Lead generation companies. Direct mail.

Contractors spend money on all of it. The real question is whether any of it brings in the kind of customers worth pursuing.

Learn What Works Now

The fastest-growing contractors are not always the best contractors.

They are often the best marketers.

This upcoming webinar with Gene McNaughton focuses on what is working now to help contractors generate stronger leads, attract better opportunities, and grow with more confidence.

Build Systems That Make the Phone Ring

One great marketing idea can change the trajectory of an entire business.

One strong lead source can create serious future revenue. One mistake avoided can save thousands in wasted marketing spend.

Gene will share practical insight contractors can use to sharpen lead generation, avoid bad marketing decisions, and build systems that make the phone ring.

Save Your Spot Today!

How a Spray Foam Contractor Expanded into Higher-Margin Seawall and Stabilization Work

The Challenge

A spray foam contractor in the northeastern United States had an established service offering and a steady pipeline of work.

But their business had limitations.

They were facing:

• Margin pressure 

• Over-reliance on slab lifting 

• Inconsistent lead flow

Too much of their revenue depended on a narrow set of services.

And when leads slowed or margins tightened, growth stalled.

They needed a way to expand—

Without relying on the same types of work.

What They Discovered

The issue wasn’t just volume.

It was diversification.

By focusing too heavily on slab lifting and foam-based work, they were exposed to:

• Fluctuations in demand 

• Limited pricing flexibility 

• Missed opportunities in adjacent markets

There were higher-value applications available—

But they weren’t part of their offering.

The Shift

Through Alchatek training and support, they expanded into new applications.

They received:

• Application and product training

• Exposure to new service opportunities

• Support through outreach and project development

This allowed them to begin utilizing a broader range of Alchatek product offerings.

Instead of relying on a single service line, they could now pursue multiple types of stabilization work.

The Impact

The impact wasn’t tied to a single project.

It was broader than that.

By expanding their capabilities, they were able to:

• Diversify their revenue streams

• Improve overall profitability

• Reduce reliance on any one type of work

They were no longer dependent on slab lifting alone.

What Changed

The biggest shift was in how they approached their business.

They moved from:

• A narrow, single-service focus

• To a diversified stabilization contractor

They expanded into:

• Seawall stabilization

• Additional soil stabilization applications

• Broader use of chemical grout solutions

This gave them more ways to win work—and more ways to generate profit.

The Takeaway

This wasn’t about doing more of the same work.

It was about doing different work.

By expanding their service offering, they didn’t just grow—

They built a more resilient, higher-margin business with multiple paths to revenue. 

Break YOUR revenue ceiling. Consult with an Alchatek business growth expert.

How a Florida Contractor Turned Sporadic Grout Work into a Scalable Revenue Stream

The Challenge

One Florida contractor was a long-standing, family-owned business.

They were stable. Established. Financially sound.

But when it came to chemical grout work, growth had stalled.

For years, grout projects were:

• Sporadic 

• Inconsistent 

• A small portion of their overall business

Revenue in this category had plateaued.

They had the capability—

But not the consistency or scale to grow it.

What They Discovered

The issue wasn’t demand.

It was execution and access.

They were facing:

• Inconsistent lead flow 

• Inefficient project execution 

• Limitations in equipment and process

Projects were taking longer than they should.

Opportunities weren’t turning into repeatable work.

The potential for growth was there—

But the system around it wasn’t built to scale.

The Shift

Through partnership with Alchatek, that began to change.

They:

• Invested in a Polyshark system 

• Received application and product training 

• Gained ongoing technical support 

• Engaged in outreach that expanded visibility and opportunity

This wasn’t just an equipment upgrade.

It was an upgrade to how they approached and executed grout work.

The Impact

The results were measurable—and significant.

For over a decade, their chemical grout usage had remained relatively flat.

In 2025, that changed.

Chemical grout work grew 3–4x.

What had once been a small, inconsistent part of the business became a rapidly expanding revenue stream.

What Changed

The biggest shift wasn’t just the investment.

It was the system behind it.

They moved from:

• Sporadic, inconsistent grout work → To a repeatable, scalable service offering

With better equipment, training, and support, they were able to:

• Execute projects more efficiently 

• Pursue more opportunities 

• Build momentum in a previously stagnant category

The Takeaway

This wasn’t about adding more work.

It was about unlocking existing potential.

They already had the foundation—

But with the right equipment and support, they turned a plateau into 3–4x growth and built a scalable path forward in chemical grout work. 

Break YOUR revenue ceiling. Consult with an Alchatek business growth expert.

How Small Operations Gained Access to Larger Opportunities and Scaled

The Challenge

These contractors were primarily focused on smaller, residential work.

Most of their projects were:

• Local 

• Limited in size 

• Concentrated around their home geography

While this provided steady work, it came with constraints.

They were facing:

• Margin pressure 

• Over-reliance on slab lifting 

• Limited access to larger commercial opportunities

The type of work they wanted—larger, multi-site projects—wasn’t accessible to them. They weren’t competing for those jobs. They weren’t even in the conversation.

What They Discovered

The limitation wasn’t capability. It was access.

Larger commercial opportunities—especially multi-location projects—required:

• Relationships with decision-makers 

• Trust at the engineering level 

• The ability to present solutions at scale

Without that access, contractors remained confined to smaller, local work.

The opportunity wasn’t missing.

It was just out of reach.

The Shift

Through Alchatek support, these contractors were introduced to engineer outreach and Lunch & Learn engagement.

They:

• Gained access to engineers and decision-makers 

• Learned how to present solutions in a commercial context 

• Built credibility beyond residential work

This wasn’t just training. It was opening doors. 

Doors to projects they previously had no visibility into.

The Impact

The results were substantial.

These contractors began:

• Bidding and winning multiple Church’s locations 

• Executing larger projects across multiple sites 

• Completing higher-value work in shorter timeframes

This created clear operational advantages:

• Reduced labor inefficiencies 

• Lower mobility costs 

• Greater revenue per project cycle

Instead of one job at a time—

They were now operating at scale.

What Changed

The biggest shift wasn’t technical.

It was access.

They moved from:

• Local, residential work...To multi-location commercial projects

They gained:

• Entry into larger opportunities 

• The ability to scale work across sites 

• A new level of visibility with decision-makers

The Takeaway

This wasn’t about doing bigger individual jobs.

It was about doing more jobs—at scale.

Through engineer outreach, these contractors didn’t just grow—

They expanded into a model where one opportunity could turn into 100+ locations, creating a completely new level of revenue and efficiency. 

Break YOUR revenue ceiling. Consult with an Alchatek business growth expert.

How Lift It Rite Expanded from Residential Slab Lifting to High-Value Commercial Soil Stabilization

The Challenge

Lift It Rite was primarily a residential contractor.
95% of their work was driveways, walkways, and steps.

Steady revenue. Proven process.
But growth was capped.

In Spring 2020, they were called to perform a routine $3,500 slab lift beneath a loading dock.

Before proceeding, they asked Alchatek to take a second look.

That decision changed everything.

What They Discovered

Working alongside their Alchatek advisors, they tested the soil with a Dynamic Cone Penetrometer, collected core soil samples and inspected a nearby manhole to investigate potential water leak issues.  Here is what they discovered:

• A failing 72" stormwater pipe 25 feet below grade
• Deflected joints
• Progressive soil failure
• Structural risk far beyond surface settlement

This wasn’t a slab lift.

It was a deep soil stabilization and infrastructure problem.

The Shift

Instead of selling foam, Lift It Rite presented an engineered solution:

• Chemical grout injection
• Deep stabilization with AP Fill 700
• Void fill and lift with AP Lift 475
• Facility remained operational

They competed against full pipe replacement.

They won.

The Impact

• Completed in ~1 month
• Equal to 6 months of normal residential revenue
• Comparable to their entire first year in business

More importantly:

They moved from residential slab lifting to commercial infrastructure stabilization.

What Changed

• Diagnosing root cause before prescribing solutions
• Positioning as risk-reduction specialists
• Gaining confidence to bid deeper commercial scopes

This wasn’t a bigger job.

It was a new revenue category.

The Takeaway

The difference between a $3,500 lift and a $377,000 commercial win isn’t luck.

It’s proper diagnostics, engineered solutions, and the right technical support behind you.

Break YOUR revenue ceiling. Consult with an Alchatek business growth expert.

Key Details

• May 21st

• 12 Noon Eastern

Win Bigger Jobs

For polyurethane infrastructure repair contractors, technical skill gets you in the game. Sales skill helps you win more high-quality work.

This upcoming webinar with Gene McNaughton focuses on the laws of influence and persuasion that help contractors communicate value, build trust, and guide better buying decisions.

Techniques for Communicating Value

Customers often choose the contractor who explains the problem, the solution, and the value most clearly.

Whether you work in soil stabilization, concrete repair, leak sealing, or other polyurethane repair applications, your ability to communicate value can directly affect the quality of work you win.

This session will show how stronger conversations can help reduce hesitation, overcome price pressure, and position your company more confidently.

Create Better Conversations to Win More Business

Winning more work is not only about chasing more leads. It is about making the most of the opportunities already in front of you.

Gene will share practical insights contractors can use to strengthen sales conversations, build customer confidence, and win more profitable work without sounding pushy or scripted.

This webinar is designed for contractors who want to grow their business, win better jobs, and communicate with more confidence.

Save Your Spot Today!

Key Details

• April 30th

• 12 Noon Eastern

• Admission is FREE

Attract Better Customers

For polyurethane geotechnical and leak seal contractors, not all jobs are created equal. The difference between staying busy and actually growing profitably comes down to the quality of work you attract. Many contractors get stuck chasing low-margin jobs, when the real opportunity lies in positioning your business to win higher-value projects. This upcoming webinar with Gene McNaughton—former contractor and founder of a multi-million dollar geotechnical company—dives into how to consistently attract better clients and more profitable opportunities.

Improve Your Close Rate and Win More Work

Landing better leads is only part of the equation—you also need to close them. In today’s market, contractors who refine their sales process outperform those who rely on estimates alone. This session breaks down proven strategies to improve your close rate, communicate value effectively, and stand out in competitive bids. Whether you’re focused on soil stabilization, concrete repair, or leak sealing, these insights are designed to help you convert more of the opportunities already in front of you.

Increase Project Size and Overall Profitability

Scaling a contracting business isn’t about doing more jobs—it’s about doing better ones. By identifying hidden potential in projects and expanding your scope, you can dramatically increase your average job size and overall profit. Gene will share real-world lessons from building and growing a successful geotechnical company, giving you a clear path to move beyond small jobs and into higher-margin work.

Save Your Spot Today!

A Sold-Out Training Experience

We recently wrapped up a sold-out Deep Lock® Training—two days packed with hands-on learning, live demos, and real-world application. Contractors got a front-row seat to both the technical process and the sales strategy behind winning more Deep Lock® work. Watch the embedded video to see highlights from the classroom, jobsite, and everything in between.

Learning from the Field—and the Experts

One of the biggest highlights was the addition of sales expert Gene McNaughton, who led sessions on how to identify opportunities, communicate value, and close more work. Combined with Alchatek’s technical training, contractors walked away with a clearer path to growing both their capabilities and their business. As you’ll hear in the video, even experienced contractors found new insights—from hands-on techniques to better ways to approach customers and projects.

If you missed this session, you won’t want to miss the next one.

Get Notified for Upcoming Trainings

If you’re interested in attending a future session, the best next step is to sign up for notifications. You’ll get early access to new training dates, locations, and registration before they’re publicly announced.

Spring 2026 Deep Lock Training Sold Out — Join the Waitlist for What’s Next 

We’re excited to share that our Spring 2026 Deep Lock Training is officially sold out.

The response this season has been incredible—and it reinforces what we’re seeing across the industry: contractors are actively looking to expand their capabilities, take on more complex projects, and unlock new revenue streams.

For those who secured a spot, you’re in for an intensive, hands-on experience focused on real-world application and expert sales guidance. We’re looking forward to working alongside you.

Didn’t Get a Spot? You’re Not Alone

Due to high demand, we filled every seat faster than expected. If you missed this session, don’t worry—this is just the beginning.

We’re already planning future training events, and we want to make sure you’re first in line when registration opens.

Get Notified for Upcoming Trainings

If you’re interested in attending a future session, the best next step is to sign up for notifications. You’ll get early access to new training dates, locations, and registration before they’re publicly announced.

Master the Application. Win the Work. Get Paid.

Registration Fee: $745

$50 Discount- Each Additional Participant

About Gene McNaughton

Gene McNaughton is a nationally recognized sales trainer, author, and business growth expert who has spent more than two decades helping companies improve how they sell, communicate value, and win more business.

As the creator of The Sales EDGE, Gene has trained thousands of professionals on how to stand out in competitive markets by mastering the conversations that drive buying decisions.

Gene McNaughton also founded Geobear USA, where he built the business from the ground up and led its growth from 2020 through 2024.

During that time, Gene personally sold more than $4 million in residential and commercial foundation repair projects using geopolymer solutions, gaining firsthand experience in how these projects are found, evaluated, and won.

He also documented the entire sales system—from lead generation and site evaluations to presenting solutions and closing deals—turning the process behind those $4 million in personal sales into a repeatable framework contractors can use to grow their own businesses.

On Day 2 of the Deep Lock® Spring Training, Gene will lead a special session focused on the sales side of Deep Lock®—showing contractors how to identify opportunities, present solutions, and turn Deep Lock® projects into profitable work.

Day 1: The Application Process

Master the technical foundation that allows you to confidently diagnose, design, and deliver Deep Lock® projects safely and correctly.

On Day 1, you’ll gain expert instruction on site evaluation, material selection, rig setup, and injection strategy. This is not just theory — you’ll learn the exact processes and decision-making frameworks that ensure predictable results, controlled risk, and successful project execution in both residential and commercial applications.

• How Deep Lock® works and when to specify it

• Site evaluation & diagnostics

• Material selection, rig setup, and safety essentials

• Injection patterns, pressure/flow control, and QA

• Step-by-step walkthroughs of real job scenarios

Day 2: The Sales Process

Learn how to win more Deep Lock® deals — with more margin and at higher average sales prices.

On Day 2, you’ll gain proven sales frameworks from Gene McNaughton, Sales Expert and author, who built Geobear USA from the ground up and generated over $4 million in Deep Lock® residential and commercial sales. This session goes beyond theory — you’ll learn the exact strategies, positioning, and closing techniques used to consistently secure high-value projects.

• How to find Deep Lock® opportunities

• Site evaluation & client qualification

• Estimating, scopes, and pricing essentials

• Proposal presentation, negotiation, and contracting

• Step-by-step walkthroughs of the lead to payment cycle

(Hotel rates available soon. Info sent upon registration. Daily transport from hotel to event provided.)