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Prevent Property Damage Caused by Uncontrolled Water

Posted by David Park on May 10, 2022 10:00:00 AM

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Most people don’t realize that one of the greatest threats to their property’s infrastructure is unseen water eroding away its structural integrity little by little. Water is relentless and all types of structures and sewer collection systems are at risk from cracks, spalls, and large voids. If left unchecked, uncontrolled water intrusion and infiltration will end up in massive rehabilitation and repair bills costing significant money, time, and stress.

We believe every municipality, facility, and property manager or owner should have access to cost-effective and long-term solutions to these issues. Water is unforgiving and must be controlled properly with the right materials and repair methods. Alchemy-Spetec offers a variety of polyurethane resins for sealing leaks in structures and sewer collection systems. We are a global manufacturing company certified to ISO9001 and offer dedicated service and support with decades of experience. Our polyurethane resin technology has been proven in use around the world and is certified to be environmentally friendly.

Learn More About Our Solutions:

From hairline concrete cracks to gushing leaks, virtually any defect can be sealed with the Spetec series of polyurethane resins, optimized for leak seal applications.

Leaking concrete structures can be permanently repaired with concrete crack injection & curtain wall procedures using water-activated polyurethane foam. Pressure injection of these liquid polyurethane resins forces the material into cracks and joints, behind walls, pipes, manholes, and any kind of infrastructure in need of controlling water intrusion and leaks. After the polyurethane injection is complete, the polyurethane resin rapidly reacts with water to form a watertight gasket to seal off the affected areas.

The products offered by Alchemy-Spetec deliver the ultimate solution for hairline cracks, gushing leaks, and other leak seal issues.

Polyurethane Leak Seal Products:

Start a Property Preservation Plan in 3 Simple Steps:

  1. Start a conversation with one of our experts about your specific challenge/property.
  2. We will work with you to create an action plan custom-tailored to your needs.
  3. We will connect you to a factory-authorized contractor who will help you solve your problem.

Sign Up for a Consultation Now!

Topics: All Posts, Seal Leaks

Nationwide Field Support for Polyurethane Concrete Repair

Posted by David Park on Apr 12, 2022 10:00:00 AM

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Body - Nationwide Field Support for Polyurethane Concrete RepairAlchemy-Spetec offers unparalleled field support through our nationwide team of Regional Managers and Technical Service Directors. No matter what part of the industry you are in, we know you could very well be busy and understaffed with unprecedented crew member turnover. There’s never been a time where experience in the field has been more needed. Spreading your leadership staff all over the field is expensive and draining. And you never quite know what you’ll get with unproven local talent. Alchemy-Spetec's top-shelf support squad will help your crews get the job done safely and properly.

With more than 100 years of combined technical experience, our team understands the trust and reputation you must maintain with your clients and design teams. Whether we’re facilitating on-site training, setting up a new trailer rig, troubleshooting complex issues, providing break-fix support, or playing any other mission-critical role, we are here to ensure your project is a success. Best of all, when you work with Alchemy-Spetec, you get Alchemy-Spetec. We do not outsource work to independent agents; our experts perform or personally supervise everything.

Meet Your Technical Services Team

Our focus on support is evident by employing the industry’s most experienced and qualified experts to be part of our Technical Services department. All Alchemy-Spetec customers nationwide have direct access to each team member. We are proud to introduce them below:

Charlie "The Grout Geek" Lerman
Director of Technical Services – Leak Seal Division
Charlie Lerman has been providing technical support and training for polyurethane grouts for over fifteen years and has been involved with the International Concrete Repair Institute (ICRI) for a decade. He is also a veteran of the United States Navy’s submarine and recruiting services. Charlie is known in the industry by his nickname “The Grout Geek.”

Andy Powell
Division Manager - Geotech
Andy Powell’s vast experience encompasses product application, equipment selection, job estimating, field service, project consulting, and customer training for the entire Geotech line. Before joining Alchemy-Spetec, Andy served as a Sales Manager and Field Technician for HP Industries, a supplier/contractor for the concrete pipe and precast manufacturing industry.

Colt Hullander
Director of Technical Services – Geotech Division
Colt Hullander has spent a decade on the contractor side of the industry as a project manager and installer. Colt brings many years of invaluable field experience with expertise in a wide range of equipment, products, and techniques. His field experience and technical acumen offers geotech customers an industry-leading support and consulting resource.

Jacob Bryant
Geotech Services Technician
Jacob has worked in various forms of construction for the last 8
years. He spent several years working as a technician applying
chemical grouts, servicing and maintaining equipment, training
new hires, and managing rigs/warehouse stock. He has worked across the United States with a wide variety of polymers and soil types.

Ken Braunlich
National Program Manager - Seawall Repair Network
Over the years Ken has personally evaluated and prepared repair
plans for well over 1,000 seawalls and waterfront protection barriers
in South Florida. His experience includes seawall evaluation, repair/
preservation methodology, project cost analysis, and field service for
training on the Seawall Repair Network product lines.

Meet Our Regional Managers

Alchemy-Spetec’s team of Regional Managers is strategically spread out across the country. Rarely sitting in their offices, these hands-on experts are always on the road or in the field supporting our customers. We are proud to introduce them below:

Erik Prinzing
Midwest Regional Manager
Erik Prinzing is a driven professional with over 20 years of experience in the construction sector. Over the years Erik has become well-rounded in construction practices, with experiences ranging from working in the field as a contractor to assisting customers as a regional manager in the water, vapor, and air barrier industry.

Joel Bryant
Western Regional Manager
With over 10 years of experience, Joel has a broad understanding of general practices in the construction and services industries. He has spent recent years focused on ground improvement by the use of chemical grouting with structural polymers and possesses both technical and marketing expertise.

Patrick Zito
Northeast Regional Manager
Patrick began his career in 1990 as an equipment operator and mason with a municipality. He then started up his own asphalt/concrete repair company, which he operated for 10 years. Since 2005 or so, he has worked in heavy equipment sales, the steel industry, asphalt products, and more.

Steve Taylor
Southeast Regional Manager
Steve Taylor’s professional on-site experience includes slab lifting, soil stabilization, void filling, crack injection, curtain grouting, and seawall repair. Before joining Alchemy-Spetec, Steve was General Manager at the geotech contracting firm Ground Consolidation Services. At GCS he supervised crew members and managed customer relations for all of metro Atlanta. He has worked in the construction industry for many years.

Want more information on Alchemy-Spetec products?

Download the Info-Packed Geotech Product Catalog!

Download the Info-Packed Leak Seal Product Catalog!

Topics: All Posts, Business Tips

Why NSF Approval is Important for Polyurethane Concrete Repair Products

Posted by David Park on Mar 29, 2022 10:00:00 AM

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Body - Why NSF Approval is ImportantDo not get caught off guard. It’s crucial to determine if the project you are bidding requires products that meet NSF/ANSI/CAN 61 standards for contact with drinking water. But what exactly are NSF/ANSI/CAN 61 standards? Our goal here is to provide a concise and comprehensive overview of why NSF approval is important for polyurethane concrete repair chemical grouts.

Alchemy-Spetec is already known for providing the most powerful polymers and painless procedures contractors need to achieve the rapid results their projects demand. During a recent project, Charlie Lerman (Director of Technical Services - Leak Seal Division) received a call from a large tunnel contractor asking us if Alchemy-Spetec had NSF-approved products. NSF approval was non-negotiable as this particular tunnel was responsible for bringing all of the drinking water from upstate New York into New York City. Charlie set up a meeting with the contractor and the Department of Environmental Protection to go over our products and propose a grout plan. The DEP went with our line of NSF-approved products, which are still used today in potable water applications for this tunnel and many more nearby.

What is the NSF (National Sanitation Foundation)?

The National Sanitation Foundation develops public health standards and certification programs that help protect the world’s food, water, consumer products, and environment. Their organization ensures that adequate testing is conducted for all products that will be used in or around drinking water from source to tap.

An NSF compliance brief reads: “NSF, an independent, private, not-for-profit, third-party certification organization founded in 1944, has developed numerous health-based certification programs and consensus standards including those that relate to drinking water…The purpose of its certification program is to promote public health and enrich the quality of life. Through its Council of Public Health and Health Advisory Board, which includes EPA health professionals, it obtains guidance in developing and maintaining programs and standards. NSF also partners with code councils to ensure ongoing compliance.”

Each product must undergo rigorous testing to receive NSF approval. The manufacturer's plant and quality assurance practices must pass a thorough inspection. Voluntarily undergoing such a rigorous certification process is invaluable to all parties involved.

The SDWA (Safe Water Drinking Act)

The Safe Water Drinking Act (SDWA) gives the EPA latitude to impose criminal and civil penalties on industries that are not in compliance. In 2014 enforcement efforts policing clean water netted $163 million in penalties and fines, 155 combined years of incarceration for sentenced defendants, and $16 million in court-ordered project clean-ups.

Because so many of those defined contaminants are pertinent to even the most basic construction projects – turbidity from soil runoff, leaching from PVC pipes, potentially harmful and corrosive chemicals, and more – understanding and adhering to the law is particularly important for industry stakeholders. Contractors and engineers must be able to confidently choose vendors whose products and services won’t become the source or cause of drinking water contamination either in the short or long term. Having products that may come into contact with drinking water certified to NSF/ANSI/CAN 61 (approved for contact with drinking water), ensures compliance with the SDWA.

Alchemy-Spetec NSF Approved Products and Solutions

Alchemy-Spetec products offer the most reliable and cost-effective results for contractors. Our NSF-certified materials are evaluated and lab-tested, and production facilities such as our own are inspected and annually audited for re-testing to maintain certification. 

The following Alchemy-Spetec products have received the official NSF seal of approval for contact with drinking water:

Want more information on Alchemy-Spetec products?

Download the Info-Packed Geotech Product Catalog!

Download the Info-Packed Leak Seal Product Catalog!

Topics: All Posts, NSF Certification

The PolyBadger: A Value Packed Compact Slab Lifting System

Posted by David Park on Mar 24, 2022 10:00:00 AM

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Body - The PolyBadger A Value Packed Slab Lifting SystemThe Alchemy-Spetec PolyBadger lifting system is tough and compact. This system is an affordable entry-level option for new contractors, as well as an extremely portable addition to the experienced contractor’s arsenal. The PolyBadger is a lot less expensive than your standard 20-foot trailer rig. The setup is simple and requires minimal equipment. The entire system can easily fit in the back of a pickup truck! With this equipment, you can handle most every flatwork type of concrete lifting, be it residential or commercial. Of course, void filling beneath slabs and structures is also within the capability of the machine.

Witness the PolyBadger in Action

The PolyBadger is a reliable entry-level choice for new lifting companies focusing on small jobs. It's also a great system for larger companies facing out-of-the-way jobs that may prohibit the use of a large rig.

The demo video below covers the following topics:

  • Introduction to the PolyBadger
  • Drilling an Injection Hole
  • Preventing Concrete Stains with AP Flush 125
  • Injecting Polyurethane
  • Cleaning Out the Static Mixer
  • Cleaning Up & Shutting Down the System

The PolyBadger Lifting System: Key Advantages

The Alchemy-Spetec PolyBadger mobile slab lifting system is tough, compact, and built to last. The cabinet is constructed from powder-coated carbon steel and the frame is constructed from carbon steel box tubing. The durable hose is constructed with a Teflon core and a stainless steel braid.

Key Advantages to Consider:

  • Material handling - the PolyBadger is designed to pump right out of 10-gallon material sets (5 gallons of A-side and 5 gallons of B side). These are easy to handle, easy to dispose of when empty, and very convenient to use. No dealing with 1000 lb drum sets of material required.
  • Easy to operate - the PolyBadger features an auto-calibrator proportioning system that is genius. It takes monitoring pressures all the time out of the equation. Startup takes about 5 minutes and shut down takes less than a minute. It is a very easy machine to learn.
  • Advanced technology - besides the auto-calibrator, the PolyBadger features advanced primary heaters that can heat the material in one pass. No recirculating material to get it hot enough to pump.
  • Gun clean-up - gun maintenance for the PolyBadger Handy gun takes about 30 seconds. Traditional spray and lifting guns can take an hour or more some days.

The PolyBadger Package and Considerations

The PolyBadger package typically includes the cart, control cabinet, moisture separator, and regulator dashboard, two transfer pumps, 60' of Green Flare heated hose, two Handi guns, static mixers, and injection ports. The price may vary depending on what you already have and may need to add on.

Power and air requirements are two 20-amp 110 V circuits and 10-11 cfm of air. You can run the machine from two separate circuits of a residence or business or a 5000-watt generator. For air, our contractors will usually purchase a wheelbarrow-style air compressor with twin parallel tanks. These are gasoline-powered units and usually have about 10+ CFM capacity at 90 psi. Odds are you already have a generator and compressor that is sufficient. In a warehouse or plant environment, you can run off factory airdrops and 110 v outlets.

Want more information about the PolyBadger system?

Download an Info-Packed PolyBadger System Brochure!

Topics: Equipment & Accessories, All Posts, Lift Slabs

Alchemy-Spetec's Deep LiftⓇ Process

Posted by David Park on Mar 17, 2022 10:00:00 AM

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Body - Alchemy-Spetecs Deep Lift ProcessPoor compaction, water erosion, broken pipes, and organic material in the soil can all lead to the settling of a foundation or a roadway. Common methods of addressing deep soil issues require heavy equipment, extended downtime, and collateral property damage. These situations create problems for property owners as well as opportunities for specialty contractors that know how to fix them.

Introducing the Deep LiftⓇ process! Alchemy-Spetec offers a unique combination of high-quality structural lifting foams along with the equipment and training needed to address deep soil issues. Now you can achieve soil densification and lift on large projects with the smallest footprint and least amount of heavy equipment required. The Deep LiftⓇ process is powerful, painless, and rapid. Deep LiftⓇ gets to the root of the problems in the soil, it brings the structure back to level and accomplishes this with minimal imposition or downtime to the property owner.

The Deep LiftⓇ Process Explained

In our blog post, The Deep Lift Process Explained, the animated video below provides a detailed explanation of the process:

How To Evaluate a Site for Deep LiftⓇ & Deep Stabilization

In his blog post, How To Evaluate a Site for Deep LiftⓇ & Deep Stabilization, Alchemy Spetec’s Geotech Division Manager Andy Powell discusses how to gather as much information as possible about the project site such as:

  • The Cause(s) of the Settlement or Void
  • Information on the Structure
  • Geotechnical Data
  • General Observations and Measurements
  • Site Evaluation Tools
Click here to read more…

Dynamic Cone Penetrometer: An Essential Tool for Deep Lift® Jobs

In his blog post, Dynamic Cone Penetrometer: An Essential Tool for Deep Lift® Jobs, Alchemy Spetec’s Western Regional Manager Joel Bryant recommends one critical piece of equipment repeatedly: The Dynamic Cone Penetrometer (aka the DCP). Joel highly recommends this tool as an essential part of your Deep Lift® rig setup. This device is used to measure the strength of subgrade soils and can be utilized to identify weak layers of soil within a soil mass. As you can see in the video below, a hydraulic pump drops a 30kg (60lb) hammer, driving the measuring rod into the ground.

Click here to read more…

Want more info on the Deep LiftⓇ process?

Download an Info-Packed Deep Lift Brochure!

Topics: All Posts, Lift Slabs, Deep Lift

Stopping Groundwater Infiltration in Manholes

Posted by David Park on Sep 23, 2021 10:00:00 AM

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Body - Stopping Groundwater Infiltration in ManholesInfiltration is Draining Your Budget

In Sealing Water Infiltration in Leaking Joints, Inverts and Manholes, we identified strain and efficiency issues treatment plants undergo when groundwater infiltrates city collection systems. These common issues lead to large expenses that accumulate over time if left unchecked. A plan to minimize the damages must address the specific scale of the problems, the age and condition of your overall infrastructure, and your budget. A trusted, experienced team of consultants will prove invaluable as you navigate these uncharted waters.

Effective Manhole Infiltration Repair

According to the EPA, there are over 20 million manholes in the US. Water is infiltrating this aging infrastructure on a daily basis. If you're a municipal administrator or manager, you may already have sent in crews to eliminate the leaking with common waterproofing techniques such as applying hydraulic cement or epoxy coating. But these methods are not always 100% effective in the long term.

One of the most comprehensive ways to completely eliminate all groundwater infiltration in manholes is to encapsulate the structure using curtain grouting techniques. Specialty subcontractors utilize this technique by drilling through to the outside of the wall and injecting highly expansive polyurethane foam into the voids and soils behind it. The expansive chemical grout permeates the soils thanks to its low viscosity and creates a permanent water barrier that can fully encapsulate the manhole if necessary.

When to use Curtain Grouting

We've discussed sealing joint and penetration leaks in previous blog posts, but what if you have numerous leaks, are concerned about voids in the soil, or are repairing a brick manhole? Curtain grouting is especially useful for brick or block manholes that are made up of hundreds of joints and seams where water has many opportunities to penetrate the structure. Encapsulating the structure will polyurethane not only stops infiltration but also fills soil voids. Curtain grouting is just one technique among a handful of methods specially designed for eliminating groundwater infiltration. We recommend getting in touch with our Leak Seal Director of Technical Services, Charlie Lerman, for a free consultation to determine what leak seal methods are best for your infrastructure. Call him today at 404-618-0438. 

Want more information on curtain grouting?

Download an Info-Packed Curtain Wall Grouting Brochure!

Topics: All Posts, Seal Leaks

Sealing Water Infiltration in Leaking Joints, Inverts and Manholes

Posted by David Park on Sep 9, 2021 10:00:00 AM

Banner - Sealing Water Infiltration

Body - Sealing Water InfiltrationTreatment plants undergo massive strain and efficiency issues when groundwater infiltrates city collection systems. These common problems lead to large expenses that can accumulate if left unchecked. Identifying the root causes and creating a plan to minimize the damages will be dependent on the scale of the problems, the age and condition of your overall infrastructure, and your budget. Having a trusted, experienced team of consultants will prove to be invaluable as you navigate these uncharted waters.

What is Groundwater Infiltration?

Groundwater Infiltration is an industry term referring to groundwater improperly entering a sanitary sewer wastewater system. This water, which normally drains deep into the ground or is routed to storm drains, ends up being treated. This costly treatment will eat away at your already limited budget while also taking up precious capacity within your collection system. Some common ways groundwater can enter sewer pipes (interceptors, collectors, manholes, or side sewers) are through cracks, leaky pipe joints, connection failures, and poorly maintained manholes.

You may have groundwater infiltration issues if you notice any of the following signs:

  1. Your pipes are backed up during rainy seasons. This is often a good indicator of an unforeseen infiltration issue. During the next heavy rain, determine if your manholes are spilling wastewater onto local roadways or fields. This may be a good indicator that you have a surplus of groundwater infiltrating your wastewater systems.
  2. Your lift station pumps running continuously or cycling frequently. There may be an issue at hand if your lift station pumps run continuously for a long time after a typical rain event, or if your pumps start and stop frequently. Either event is likely happening because groundwater has entered your sanitary sewer system and is overloading your treatment centers.
  3. You can measure significant spikes in flow rates. As you measure and evaluate the effectiveness of your wastewater treatment plant during rainy or high groundwater conditions, readings that return abnormal spikes in inflow likely indicate an I&I issue. While small amounts of infiltration are to be expected, large spikes rarely happen unless there is a significant infiltration issue at hand.

6 Methods to Quantify Infiltration Issues

The warning signs noted above are helpful but indicate basic symptoms only. Once you’ve suspected that groundwater is infiltrating your system, there are 6 proven methods for capturing important data to determine the next course of action. These methods must be performed by a reputable engineering firm or a survey team.

  1. Sanitary sewer flow monitoring
  2. Manhole inspections and 3D technology
  3. Smoke testing
  4. Dye testing
  5. Pipe inspection/closed circuit television inspection (CCTV)
  6. Private property inspections

Cost-Effective and Proven Solutions to Stop Infiltration Immediately

These groundwater infiltration points can be permanently sealed off with crack/joint injection & curtain wall procedures using water-activated polyurethane foam. Pressure injection of these liquid polyurethane resins forces the material into leaking cracks, joints, or voids behind leaking structures. After the polyurethane injection is complete, the polyurethane resin rapidly reacts with water to form a watertight seal.

These leaks can be repaired with a small crew of about three people. A repair crew this size typically averages about two manholes per day (depending on manhole size and proximity). On average, curtain wall grouting a 4-foot diameter x 8-foot tall manhole requires 5 gallons of Spetec PUR HighFoamer. On average, treating joints and pipe penetrations on a 4-foot diameter x 8-foot tall manhole requires 2.5 gallons of Spetec PUR GT380.

  • Failing Sewer Pipe Joints: Groundwater rising and falling puts hydrostatic pressure on pipe and manhole joints, causing them to fail. Point grouting consists of driving injection pipes to the points of failure and injecting a resin such as Spetec PUR HighFoamer. The resin expands and cures quickly to seal off the leaks and fill voids in the soil. Filling the voids with a grout like Spetec PUR HighFoamer also reduces the hydrostatic pressure on the joints. The grout also permeates the soil and increases the load-bearing capacity which can prevent future misalignment of the pipes.
  • Pipe and Manholes Inverts: For many years, inverts have been repaired with hydraulic cement. But hydraulic cement fails if there is structural movement over the long-term, and thus leaking cracks/joint return. While hydraulic cement is cheap, repeating the repair process over and over is very expensive and means more confined space entries. Injecting the joints and inverts with a flexible polyurethane grout will provide a long-term repair, often longer than the expected service life of the manhole. Spetec PUR GT380 is the gold standard for these types of repairs, but at times a hydrophobic grout might be needed and thus Spetec PUR F400 would be the grout of choice. With the F400 different reaction times are possible by adjusting the percentage of GEN ACC Accelerator.
  • Precast Manhole Joints: A factory-trained specialty contractor can seal precast manhole joints using Spetec PUR GT380. It is a hydrophilic polyurethane material that cures to form a gel or a foam. Because it's a single-component material, you can install it easily without the need for mixing. It can easily penetrate joints before it eventually cures into place, thanks to its low viscosity. Spetec PUR GT380 is a durable, long-term sealing solution that holds up against the harsh sewer environment.

Want more information on leak seal products and equipment?

Download the Info-Packed Leak Seal Product Catalog!

Topics: All Posts, Seal Leaks

Three Resources for Finding Slab Lifting Jobs

Posted by David Park on Aug 26, 2021 11:00:00 AM

Banner - Three Resources for Finding Slab Lifting Jobs

Body - Three Resources for Finding Slab Lifting JobsI think you’ll agree with me when I say that, as a slab lifting contractor, you can never have too many leads. While there may be dozens of methods available, there are three very effective resources our customers strategically use to land new slab lifting projects on a regular basis. Let’s get started.

HomeAdvisor

HomeAdvisor can be a lead machine for residential slab lifting contractors. HomeAdvisor's online and TV marketing efforts draw in homeowners looking for local contractors of all kinds. You pay a membership fee, set a lead budget, and they feed you concrete leveling opportunities. But it doesn’t stop there. Here are some tips that can help you capitalize on those leads:

  1. Call the homeowner immediately: These leads go to multiple contractors so you need to be among the first to book an appointment.
  2. Pick specific zip codes: You can call HomeAdvisor and limit your advertising to higher-income zip codes, zip codes closest to your business, etc. Take some time to think through the reasons for targeting specific areas. For example, higher-income homeowners tend to care more about quality than price, jobs near your business reduce travel costs, and so on.
  3. Dispute bad leads: Some leads will come in that aren’t relevant. For example, the homeowner didn't realize they were choosing the wrong job type category, or they just wanted to ask some questions but did not actually have a project available. You can dispute these types of leads via HomeAdvisor's website or by calling their customer service line.

Google Ads

Google is the most popular search engine in the world. Our top customers have learned to leverage Google's massive user base through implementing strategic Google Ads campaigns. They use Google Ads to target local people who are searching for specific keywords such as "concrete leveling contractor near me" or "sinking driveway repair", etc. This means you can continually refine your parameters so that the most relevant leads end up on your landing page. 

It's important to design a custom landing page for your Google Ads campaign, encouraging the visitor to download a brochure for more information. Your brochure download process should require the lead to enter their contact info. Some people recommend excluding website navigation menus on these pages, effectively requiring the visitor to download the brochure. In this way, you capture contact info from all types of visitors - even those who are not ready to buy yet but are in the information gathering stage. These types of visitors would otherwise scour a conventional website, take notes, and then continue searching without ever sharing their contact info.  If you need someone to create your Google Ads campaign and/or landing page, we can put you in contact with experienced freelancers.

This next section is excerpted from our brochure, Marketing Your Contracting Business. (The brochure download link is at the bottom of this article.)

Blogging for Leads

Cast a Wide Net with a Lot of Posts

The more pages you have on your website, the more chances there are for someone to find it when searching a specific phrase or term. Search engines are scanning your page names, heading text, and page text when someone types in a term or phrase to see if there are any matches. So, it’s in your best interest to have as many pages full of relevant content as you can. A blog is a perfect way to accomplish that goal.

Say, for example, that you are a slab lifting contractor in San Pedro, California. You can write up case studies of jobs you’ve performed in your area. Make sure your blog titles include terms people will likely search for. For example, a post about a warehouse floor job could be titled, “Warehouse Floor Slab Lift in San Pedro”. You get the idea.

Share Your Knowledge and Build Trust

You can also use a blog as a way to share your knowledge and experience with potential customers who are looking for answers. Take some time to consider all that you’ve learned over the years and jot down ideas for blog posts that potential customers may find helpful. In addition to case studies, you can write posts instructing people how to spot problems on their property, comparing your repair costs to the costs of replacing a structure, educating people about the materials you use, etc.

You can get quite a few ideas by browsing the posts on our blog. While our articles are aimed more at contractors than property owners, you’ll still find many useful subjects to get your brainstorming started. The more useful knowledge you share, the more trust you can build with potential customers. People are much more likely to buy a service from a known expert than from a complete stranger.

Offer More Value in Exchange for Contact Info

Driving up web traffic is a good thing. Establishing yourself as an authority by creating useful content is also very helpful. If you just do those two things, you should get more people calling you and filling out the contact form on your website. But if you REALLY want to jumpstart the leads, you need to offer something of value in exchange for your reader’s contact info. At the end of every article, include a link to a relevant brochure – or something else of value – and ask for their contact info in exchange. For an example, see the form download button at the bottom of this article.

The Gift That Keeps on Giving

The great thing about a blog post with a lead capture form at the end is that, once you set it up – it’s there forever. We still get leads from blog posts we put up years ago. If you consistently write articles, you can create a compounding effect with more and more leads coming in each month.

Want more information on lead generation?

Download an Info-Packed Contractor Marketing Brochure!

Topics: All Posts, Lift Slabs, Business Tips

Manage Customers and Projects with CRM Software

Posted by David Park on Nov 3, 2020 10:00:00 AM

Banner - Manage Customers and Projects with CRM Software

Body - Manage Customers and Projects with CRM SoftwareAs the Inside Sales Manager for Alchemy-Spetec, I am responsible for keeping our lead, customer, and project data in order.  Our busy sales and marketing team needs to access this information quickly and accurately.  Precise, contextual, and quick accessibility of these systems gives our team a powerful, painless, and rapid advantage over our competitors that are stuck using outdated technology and processes.

We can organize all of our leads, customers, and potential projects by using some type of Customer Relationship Management software. In fact, we are currently using two separate CRM software programs for our sales department. Our main customer database is stored in Salesforce.  The entire team has access to this platform and can log in regularly for up-to-date customer information, sales numbers, etc.

In order to keep our Salesforce database lean and relevant, our inside sales efforts are conducted within the fast and efficient Salesmate CRM to track opportunities as they develop.  Salesforce can be extremely powerful for larger organizations who require limitless customization and reporting, while Salesmate is an excellent intuitive and lightweight CRM for organizations with a smaller budget.  Contractors looking for a CRM may also want to consider the Alchemy-Spetec custom version of Estimate Rocket. Estimate Rocket is a multi-purpose tool for creating job estimates, calculating material needs, generating financial reports, tracking customers/projects, and more!  The Alchemy-Spetec customized version of Estimate Rocket features our geotech material estimation calculators built in.  Read more here.

These are just a few of the many CRMs on the market. We strongly encourage you to do your own research and choose the CRM that best suits your business needs. If you have any further questions on the subject, feel free to call Alchemy-Spetec at 404-618-0438 and ask for the Inside Sales Manager, David Park. We offer a unique understanding of proven and innovative CRM solutions that can optimize your sales efforts moving forward.

Want information on Alchemy-Spetec products?

Download the Info-Packed Geotech Product Catalog!

Download the Info-Packed Leak Seal Product Catalog!