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Perhaps even more eloquent than e=mc2 is Isaac Newton’s Second Law of motion, F=ma. For all of those fellow physics enthusiasts out there, we all know how F=ma is the flathead screwdriver in the formula toolbox; and for good reason. The amount of Force generated by any individual object being equal to the object’s mass multiplied by the acceleration of that object has profound proofs across the universe that can also be observed in our everyday partnerships.
Take a minute to consider your own business. How much force do you have in your industry? For most large companies, a considerable amount of force is generated simply from being so big, or having an extreme amount of mass. Any acceleration is extremely forceful in the industry simply because of the mass. But for a smaller, or less massive, company to generate the same industry force, the acceleration must be much greater. This is why successful startups and new product launches are projected to have extremely high growth rates, or very high factors of acceleration. Without considerable acceleration in a small company or new product launch, the industry force is quite small simply because their masses are so insignificant. I’m not recreating the wheel here, after all, Newton was putting this phenomenon into Law in the 17th century. Another description of acceleration is Disruption, while another description of mass is Scaling.
But let’s consider this regarding the partners that we choose. We are all seeking industry force. This comes in many canned phrases such as brand awareness, product adoption, market leading, etc. etc. But what we are all trying to say is that we want the market to know we’re there; that we want to be forceful in the markets in which we operate.
So, what would Isaac Newton say if he was a business consultant in the 21st century? Shortly after lamenting about the shame of our youth paying more attention to the Kardashians than to Kinetics, I think he would call for the ole’ flathead, F=ma. Perhaps your organization can acquire a unique technology and give mass to their acceleration. Or maybe your unique technology needs a distribution partner with nationwide outlets giving it more mass. This may sound very simple, but how often do we see partnerships thinking that mass+mass = increased force? When in actuality, they are just cutting their acceleration in half.
Next time you have a vendor detailing their service pitch, or you're reviewing your own pitch to prospective clients, take a minute to consider Newton’s Second Law. Who offers mass, and who offers acceleration? If you get this formula right, you’ll be on the path to creating force the way the rest of the universe does.



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In 1927, a German physicist, Werner Heisenberg, introduced what would become the Heisenberg Uncertainty Principle. In short, his theory maintained that two very distinctive properties when examining any particle, location and momentum, could not be accurately measured at the same time. The more one knows about one value, the less it knows about the other. So how does this relate to business?
The physical world around us is made up of particles. You, me, the buildings we work in, and the computer screen you’re looking at; all made up of particles. So, let’s be careful on the amount of granularity that we all aim to achieve in decision making processes. The often-quoted phenomenon of analysis paralysis lies in the Uncertainty Principle. The more you examine one aspect of any given part of the physical world, products and opportunities included, the less you know about another aspect. There’s no way around this.
When you set out to work on a leak seal injection project, it's important to be prepared. 
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The Deep Lift
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Continuing on from the previous overview of 
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The term ‘Mechanical Packer’ probably doesn’t mean much to those not in the concrete repair industry. But for those close to chemical grouting, this term certainly brings about thoughts of both form and function. Mechanical packers are also referred to as ports, or more simply, packers. But we would like to be very clear that a port is not a packer. .png?width=1024&name=conference%20room%201-banner%20(8).png)
"No matter how great the talent or effort, some things just take time. You can’t produce a baby in one month by getting nine women pregnant.”.png?width=1024&name=conference%20room%201-banner%20(7).png)
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Poor compaction, water erosion, broken pipes, and organic material in the soil can all lead to settling of a foundation or a roadway. Traditional slab lifting can bring concrete and structures back into place but it doesn’t necessarily address the underlying issue or guarantee a long term fix. Other methods of addressing deep soil issues require heavy equipment, extended down time, and collateral property damage. These situations create problems for property owners as well as opportunities for the elite contractors that know how to fix them. 