Armed with the right approach and the right tools, you can increase your market presence significantly while attracting more and more leads. I'll briefly mention a few basic points in this article. For more details, make sure to download the brochure linked at the bottom.
First and foremost, your website design should be user friendly. A frustrated website user often becomes a lost lead. In addition, your website text should be optimized for search engines. Find a specialist to research relevant key words most often searched in your city or state. It's important for site to be well designed, easy to navigate, and easy for search engines to find.
One of the most effective ways to capture leads is to maintain a frequently updated blog. Pack it with articles that your customers might find useful. Make sure to incoporate search terms into your blog post titles so they're easy to find via search engines. Offer something of real value at the end of each post in exchange for contact information. If maintaining a blog sounds like a lot of work, then hire an assistant or freelancer to assist you. Done correctly, this approach can have an extremely positive impact on your lead volume. For more on this subject, read this excellent article.
It also helps to maintain active accounts on social media platforms such as Facebook, Twitter, Instagram, and LinkedIn. Refrain from clouding your accounts with sales pitches. Instead, share useful information such as links to your blog posts, helpful tips for customers, etc. With this approach, your followers will be more likely to stick around and your content is more likely to be shared. You can also join industry groups on some of these platforms to share and receive tips, leads and helpful info.
Other effective approaches include giving presentations at professional associations, signing up with referral sites and exhibiting at home shows. The possibilities are endless, really - but hopefully that's enough to get you started in upgrading your approach. Feel free to give us a call for marketing advice at 404-618-0438.
Want more detailed information on how to market your contracting business?
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Manufacturing Representative (Metro DC Area, Virginia, Maryland)
Have you seen the new Alchemy-Spetec catalog?
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