Master the Application.
Win the Work. Get Paid.
If Paid in Full By EOD March 18th – $645
If Paid in Full March 19th or Later – $745
$50 Discount- Each Additional Participant
Hello! I'm Gene McNaughton. I founded Geobear USA, where I built the business from the ground up and led its growth from 2020 through 2024.
During that time, I personally sold more than $4 million in residential and commercial foundation repair projects using geopolymer solutions, gaining firsthand experience in how these projects are found, evaluated, and won.
I also documented the entire sales system—from lead generation and site evaluations to presenting solutions and closing deals—turning the process behind those $4 million in personal sales into a repeatable framework contractors can use to grow their own businesses.
Join me at Deep Lock® Training on April 8th & 9th to learn more...
A Deeper Look
Complex products don’t require complex selling.
They require disciplined training.
When I was building Geobear, we sold geotechnical solutions.
Foundation stabilization.
Soil remediation.
Structural lifting.
Not exactly impulse buys.
Big-dollar decisions for homeowners, and none of it covered by insurance. Cash money.
And here’s what I realized early:
It wasn’t the technical detail of the product that made selling difficult.
It was learning to explain it in language the buyers could understand.
90% of the people I worked with knew absolutely nothing about soil, settlement, clay soil issues, etc.
They knew that their house was settling/dropping, and the more it move the bigger the cracks on their walls and floor got.
Before I trained anyone, I mastered the sales process myself.
I refined:
How we screened leads.
How we converted opportunities into meetings.
How we ran discovery.
How we presented findings.
How we asked for the business.
How we increased average sales price.
Once my own conversions were strong, I documented every step.
Then I taught my team one principle:
“Just move the deal to the next step.”
Not:
“How much can we sell this for?”
But:
Do they have a real problem?
Can we solve it?
Is there urgency?
What’s the next step?
That mindset changed everything.
Here’s how I trained them:
First, they shadowed me.
They watched what “good” looked like.
Then we debriefed.
I let them critique me.
Then they ran the meeting.
I observed.
I coached immediately.
They repeated it until they mastered it.
No one moved to presentations until they could run a flawless first meeting.
No one presented pricing until they could present findings to me first.
No one closed until they practised closing multiple times internally.
Step by step.
Rep after rep.
Process before product.
Most companies throw new hires into the field and say,
“Go get ’em.”
That’s not training.
That’s hope.
Complex products don’t require smarter people.
They require:
A documented process.
Clear stage definitions.
Repetition.
Immediate coaching.
Mastery before advancement.
Selling isn't knowing everything about the product.
It’s knowing exactly what to do next.
If you had to audit your team today, which step of your sales process is weakest?
Let's discuss at Deep Lock® Training - April 8th & 9th, 2026!
Day 1: The Application Process
Master the technical foundation that allows you to confidently diagnose, design, and deliver Deep Lock® projects safely and correctly.
On Day 1, you’ll gain expert instruction on site evaluation, material selection, rig setup, and injection strategy. This is not just theory — you’ll learn the exact processes and decision-making frameworks that ensure predictable results, controlled risk, and successful project execution in both residential and commercial applications.
- How Deep Lock® works and when to specify it
- Site evaluation & diagnostics
- Material selection, rig setup, and safety essentials
- Injection patterns, pressure/flow control, and QA
- Step-by-step walkthroughs of real job scenarios
Day 2: The Sales Process
Learn how to win more Deep Lock® deals — with more margin and at higher average sales prices.
On Day 2, you’ll gain proven sales frameworks from Gene McNaughton, Sales Expert and author, who built Geobear USA from the ground up and generated over $4 million in Deep Lock® residential and commercial sales. This session goes beyond theory — you’ll learn the exact strategies, positioning, and closing techniques used to consistently secure high-value projects.
- How to find Deep Lock® opportunities
- Site evaluation & client qualification
- Estimating, scopes, and pricing essentials
- Proposal presentation, negotiation, and contracting
- Step-by-step walkthroughs of the lead to payment cycle
(Discounted hotel rates available. Daily transport from hotel to event provided.)
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