Alchatek Blog

At the very bottom of each Alchemy-Spetec blog post, you'll see what we in the blogging world call "category tags". These indicate the general subject matter covered by the blog article. Clicking on the tag will reveal a list of every blog post that has fallen under that category. Sometimes you'll a few category tags on the same post, because the article covers a variety of subjects. Today I want to shine a spotlight on our Business Tips category.

Blog articles falling under the Business Tips category are meant to help you, the contractor, optimize your business in a variety of different ways. For example we've recently posted articles on the following subjects...

How to Market Your Contracting Business

Armed with the right approach and the right tools, you can increase your market presence significantly while attracting more and more leads. I'll briefly mention a few basic points in this article. First and foremost, your website design should be user friendly. A frustrated website user often becomes a lost lead. In addition, your website text should be optimized 

for search engines. Find a specialist to research relevant key words most often searched in your city or state. It's important for site to be well designed, easy to navigate, and easy for search engines to find.

Read more... 

Benefits of Buying Through Distribution

On a really busy job, it is much more convenient to buy from a distributor that can deliver product directly to your job site, as opposed to depending on a freight company to deliver it from the manufacturer. To make it simple: a distributor already knows the local job site, the area, the traffic patterns, and the key people to make seamless drop offs.
 
We have experienced first hand the frustration of trying to get materials to a project address. The logistics, the timing, the limitations of a freight carrier's route and schedule can drive someone mad. Having someone else handle that can be a no brainer.

Read more...

Finance Your Contracting Business

We're happy to annouce that equipment financing is now available through Accord Financial Group. Accord has been helping countless businesses finance their equipment since 1992. They are a small, family owned business with an emphasis on taking care of their customers. Check out the interview below with Dough Richter of Accord Financial Group.

Read more...

We hope you find the tips we share to be useful as you scale up your business. If there are any subjects you'd like to see covered, or if you have any questions about the articles linked above, please call us at 404-618-0436. We're here to help!

Want information on the Alchemy-Spetec product line?

Armed with the right approach and the right tools, you can increase your market presence significantly while attracting more and more leads. I'll briefly mention a few basic points in this article. For more details, make sure to download the brochure linked at the bottom. 

First and foremost, your website design should be user friendly. A frustrated website user often becomes a lost lead. In addition, your website text should be optimized for search engines. Find a specialist to research relevant key words most often searched in your city or state. It's important for site to be well designed, easy to navigate, and easy for search engines to find.

One of the most effective ways to capture leads is to maintain a frequently updated blog. Pack it with articles that your customers might find useful. Make sure to incoporate search terms into your blog post titles so they're easy to find via search engines. Offer something of real value at the end of each post in exchange for contact information. If maintaining a blog sounds like a lot of work, then hire an assistant or freelancer to assist you. Done correctly, this approach can have an extremely positive impact on your lead volume. For more on this subject, read this excellent article.

It also helps to maintain active accounts on social media platforms such as Facebook, Twitter, Instagram, and LinkedIn. Refrain from clouding your accounts with sales pitches. Instead, share useful information such as links to your blog posts, helpful tips for customers, etc. With this approach, your followers will be more likely to stick around and your content is more likely to be shared. You can also join industry groups on some of these platforms to share and receive tips, leads and helpful info.

Other effective approaches include giving presentations at professional associations, signing up with referral sites and exhibiting at home shows. The possibilities are endless, really - but hopefully that's enough to get you started in upgrading your approach. Feel free to give us a call for marketing advice at 404-618-0438. 

Want more detailed information on how to market your contracting business?

Have you seen the new Alchemy-Spetec catalog?

Download it now for details on the following products and more...

• One-Component Resins
  (H40 - H100 - F400 - F1000 - GT350 - AP500 - AP600 - AP700)
  
  
• Two-Component Resins
  (AP430 - AP440 - AP475)
  
  
• Acrylate Resins
  (AG100 - AG200 - AG300)
  
  
• Preventative Waterproofing Supplies
  
  
• Accessories

Featuring a complete product line from recently merged companies Alchemy Polymers and Resiplast US, the new Alchemy-Spetec catalog is an indispensable comprehensive resource for anyone interested in sealing leaks, stabilizing soil and/or lifting slabs.

Note: Since this blog article was posted, we've revised our catalog to separately reflect the Geotech and Leak Seal product lines.

So what are you waiting for?

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