Pursuing the dream of starting your own polyurethane slab lifting business is a big leap. But it's not nearly so intimidating when you're armed with the right information. In this post I'll cover available slab lifting markets, marketing strategies for your lifting business, and estimating materials for a job.
The residential market offers tremendous opportunities for the slab lifting contractor. Obviously there are driveways, foundations, patios, pools, and porches. Don’t think residential only includes houses. There are countless opportunities in the apartment and condo sectors as well.
There will NEVER be enough slab lifting contractors out there to address ALL of these current and future slab lifting needs. Your fortune awaits...(IF you know what you’re doing).
Professional design, photography and content will help you stay competitive and either depict you as a confident, articulate leader in your field or just the opposite (if it's not well designed). It is also imperative to make sure that your website is Search Engine Optimized. Designing a search friendly site for your industry niche and market location will make a world of difference in the amount of leads you capture via your online presence.
Posting blog articles regularly allows you to cast a wide net with lots of SEO friendly post pages. It's also a great way to share your knowledge and build trust in the market as an industry expert. If you offer more value (such as an info-packed brochure) in exchange for contact info, you can increase your leads dramatically. Blogs are a gift that keeps on giving, because the posts stay up and attract new leads forever. Read all about this extremely effective marketing technique in our blog post How to Promote Your Contracting Business with a Blog.
Setting up a Google Ads account to target your market and placing ads in local publications are effective ways of getting the word out in your local market. If you’re aware of a specific problem occurring in your area, such as sinkholes, you can even highlight that issue in your advertising. Read more marketing tips in the post Marketing Your Slab Lifting Business.
Because you’re putting yourself in front of customers who are actively seeking your services, you can increase your marketing ROI compared to other methods such as cold calling, print advertising, etc. In addition, referred customers are typically less price sensitive than cold call prospects. Referral sites are also a great way to build your reputation by accumulating positive reviews from customers. Read more about this approach in our blog post How to Market Your Contracting Business with Referral Sites.
Home shows are a great place to meet potential customers and even affiliate partners. Contractors tell us over and over again that home shows are a GREAT source for leads. Take a look at our blog post on marketing at home shows.
Giving presentations at local chapters of professional associations is a great way to network, meet potential customers and lead sources. Look into organizations serving property maintenance professionals, building managers, property owners, real estate professionals, etc. Establish yourself as a local expert and people will come to you when they have slab settlement problems.