Giving lunch and learn presentations at engineering firms can be a great way for contractors to develop relationships with engineers, get recommended for jobs, etc. But you have to do it right. Let's take a closer look...
You schedule your lunch and learn, get your lunch delivery receipt, wrestle with the inevitable obscure HDMI/VGA/laptop technical difficulty, and present to a team of design professionals on your product line. The presentation goes well, with a couple of the subject matter experts engaging with relevant project challenges and case study feedback. In all estimations, the presentation went well, you gather your sign-in sheet, business cards, and laptop, and head to your next meeting.
What was the takeaway for this lunch and learn with the team you just left? What value was added to their day? (Of course, a good lunch is always of value!) But, did they go back to their desk immediately immersed in the 15 emails they missed during the presentation, or did they walk away with a true impression of the value your company would bring to their job sites? We all like to think that our presentations are well-curated and sharp, delivering relevance and technical insight highlighting quantifiable job site benefits. But, the truth is they are sometimes not. If they were all great, we wouldn’t realize when we saw an exceptional one.
To the engineering community who may be reading this post: what were one or two of the unique aspects that stood out to you in the last exceptional lunch and learn you saw? And perhaps more importantly, what are some of the mundane items that most lunch and learns could leave on the cutting room floor? On the supplier side, I think we could all use this valuable feedback to improve our lunch and learn efforts (and those of our contractor customers). If you found this article through a link on a social media post, go back and post your replies there. If not, please call me at 404-618-0438 with your feedback, so we can further assist our contractor customers with their presentations.
To the contractors out there: would you like help finding engineers and preparing your lunch and learn presentation? Call us now at 404-618-0438 and ask for a technical consultant!
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