Our personal brand is an app that our network uses.
It’s professional human instinct to hide behind our product line. If we lose a deal, we tell ourselves it's due to a number of variables ranging from inability to deliver on timeframe or specification, pricing constraints, etc. etc. Ask yourself how often you critically observe perhaps your most impactful brand and product: Yourself. What if your interaction with your industry was analogous to a smart phone user’s interaction with their apps? How sticky is your experience, and how often do you fix bugs?
There’s always a better way to do it. I couldn’t agree with Thomas Edison more. In this technological age, downloading applications, and updates for them, is second nature. Again, consider yourself an app with your brand being your name. How often do you release updates?
According to SaavyApps.com:
- Most successful apps release 1-4 updates a month.
- Update frequency will depend on user feedback, data, and team size.
- Most feature updates should be scoped to be no more than two weeks.
- Balance faster bug fixing updates with longer feature releases.
- Plan 2-4 updates in advance but keep attuned to market demands.
Why App Updates Matter
Although most don't know it, app updates are one of the best marketing tools app developers have at their disposal. With the number of apps people have installed on their devices today, regular updates can help an app get more mindshare relative to other apps on a device. Releasing regular updates keeps an app top of mind because it will show up in the updates list like the App Store or Google Play Store. Apple and Google also like to see app updates, especially with their major OS releases, which is why we recommend to have your app updated on major OS launch days.
Now read the paragraph above thinking of yourself as the app and updates being how you improve yourself. What updates can you share with your network (users)? Did you get your MBA, gain an industry accreditation, support a milestone project, get a promotion, or lead a successful product launch? Share these updates with your network. In my opinion, humility is one of the greatest skills one can harness to achieve goals, but it can also be detrimental if you’re hesitant to share accomplishments or self-improvements with those around you. View each accomplishment and improvement as one of your app updates. And always ask yourself when you released the last one.
In this day and age, our own personal brand is everywhere in social and professional media. People are interacting with our personal app every day. Remember that your personal brand can, and does, win and lose opportunities. Be sure to update frequently, and to share those with your end-users openly. There’s always a way to improve – find it!
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