Gene McNaughton is a nationally recognized sales trainer, author, and business growth expert who has spent more than two decades helping companies improve how they sell, communicate value, and win more business.
As the creator of The Sales EDGE, Gene has trained thousands of professionals on how to stand out in competitive markets by mastering the conversations that drive buying decisions.
Gene McNaughton also founded Geobear USA, where he built the business from the ground up and led its growth from 2020 through 2024.
During that time, Gene personally sold more than $4 million in residential and commercial foundation repair projects using geopolymer solutions, gaining firsthand experience in how these projects are found, evaluated, and won.
He also documented the entire sales system—from lead generation and site evaluations to presenting solutions and closing deals—turning the process behind those $4 million in personal sales into a repeatable framework contractors can use to grow their own businesses.
On Day 2 of the Deep Lock® Spring Training, Gene will lead a special session focused on the sales side of Deep Lock®—showing contractors how to identify opportunities, present solutions, and turn Deep Lock® projects into profitable work.
Master the technical foundation that allows you to confidently diagnose, design, and deliver Deep Lock® projects safely and correctly.
On Day 1, you’ll gain expert instruction on site evaluation, material selection, rig setup, and injection strategy. This is not just theory — you’ll learn the exact processes and decision-making frameworks that ensure predictable results, controlled risk, and successful project execution in both residential and commercial applications.
How Deep Lock® works and when to specify it
Site evaluation & diagnostics
Material selection, rig setup, and safety essentials
Injection patterns, pressure/flow control, and QA
Step-by-step walkthroughs of real job scenarios
Learn how to win more Deep Lock® deals — with more margin and at higher average sales prices.
On Day 2, you’ll gain proven sales frameworks from Gene McNaughton, Sales Expert and author, who built Geobear USA from the ground up and generated over $4 million in Deep Lock® residential and commercial sales. This session goes beyond theory — you’ll learn the exact strategies, positioning, and closing techniques used to consistently secure high-value projects.
How to find Deep Lock® opportunities
Site evaluation & client qualification
Estimating, scopes, and pricing essentials
Proposal presentation, negotiation, and contracting
Step-by-step walkthroughs of the lead to payment cycle
(Hotel rates available soon. Info sent upon registration. Daily transport from hotel to event provided.)